Brand «The Perfumist Ici Paris XL»

History of Creation

The perfume brand The Perfumist Ici Paris XL was born in the Netherlands in 2025 and immediately made a name for itself as a bold experiment, combining the heritage of the iconic retailer Ici Paris XL with modern perfume culture. The Ici Paris XL chain itself has been known in Europe since 1998 as one of the leading perfume department stores, and its own niche line was a logical step for those seeking new emotions and unafraid to play with scents. The creators of The Perfumist were inspired by the trend of customization and the desire to give every woman the opportunity to find "her" scent—the one that sounds like a personal manifesto.

Brand Philosophy

At the heart of The Perfumist Ici Paris XL concept is the idea of "a fragrance for every mood and moment". The brand does not limit itself to strict perfume family boundaries: here you'll find spicy, sweet compositions for parties, fresh, marine ones for vacations, and deep, tantalizing ones for romantic encounters. Each bottle is like a ticket to a new adventure. The brand's philosophy echoes the Dutch spirit of openness and freedom of expression: you can be different on Monday and Friday, and The Perfumist provides the tools for that.

Signature Scents

The brand's portfolio already includes dozens of compositions that have quickly gained devoted fans. Among the top hits is Electric Night, an explosive cocktail with sparkling notes of champagne and musk, created for those who are not afraid to shine. Self-Love Crush is a delicate yet confident fragrance with gourmand accords, dedicated to self-care. For lovers of contrasts, there is Wild Side Walk, where tart leather intertwines with floral notes, reminiscent of a night walk through the city. And for those who appreciate classic lines with a modern twist, Untold Secret features mysterious tuberose and vanilla.

Special attention deserves the compositions dedicated to travel and relaxation. Summer Siesta is like a sip of coconut and bergamot on the beach, while Beach Club is slightly saltier and bolder, with notes of sea salt and amber. Winter Festival warms with cinnamon, clove, and spicy orange—an ideal choice for cold evenings by the fireplace.

The creators also haven't forgotten about bright, flirtatious solutions: Late Night Trouble is a daring and sweet floral-fruity mix with cherry, Cherry Crush is an even richer cherry accent for the boldest, and Black Jack plays on the contrast of blackcurrant and leather, creating a playful mood.

Who These Perfumes Are For

The audience of The Perfumist Ici Paris XL is girls and women aged 18 to 50 who love to experiment and don't stick to just one fragrance. The brand is perfect for creating a capsule perfume wardrobe: one scent for the office, another for a date, a third for a party with friends. The price segment is accessible niche, while quality remains high: longevity of 4–6 hours, sillage moderate but noticeable. The compositions are versatile across seasons, although summer ones (Summer Siesta, Beach Club) are more often chosen for warm weather, and spicy ones (Winter Festival, Black Jack) for autumn and winter.

Interesting Facts

The Perfumist Ici Paris XL is one of the few brands that launched with a large portfolio from the start, unafraid of competition with renowned niche brands. The name "The Perfumist" refers to the image of a modern alchemist who mixes ingredients not by the book, but by inspiration. Interestingly, most of the scents have no clear gender association: many compositions are positioned as unisex, reflecting the modern trend of freedom of choice. The brand actively supports the cruelty-free idea, although official vegan status has not yet been announced. The community of fans is growing rapidly thanks to the recognition of Ici Paris XL and regular new releases—the brand has announced the launch of 4–5 new scents each season.

If you want to learn more about each fragrance, read descriptions of the notes, and leave your review—go to the pages of specific perfumes via the links above. The Perfumist Ici Paris XL is your new perfume diary, full of discoveries and vivid impressions.