Brand «The Today Project»

The Birth of a New Perspective: What Is The Today Project

The Today Project is more than just a name—it's a manifesto. Founded in 2025, this Spanish perfume brand invites us to pause and breathe deeply into the moment of "here and now." In an era of speed and endless consumption, the project team creates fragrances as an ode to the present—without looking back at the past or worrying about the future. Each bottle is an invitation to live the day mindfully, through notes that become part of your story.

The brand's homeland is Spain, a country of sun, vibrant colors, and passionate rhythms. But The Today Project doesn't exploit traditional Spanish motifs. Instead, it takes the best from the European perfume school: clean lines, respect for ingredients, and minimalist aesthetics. The fragrance names—numbers and a key chord: nº 06 Fig Duck, nº 02 Geranium Zenith—set the tone: no excessive romanticism, just the essence.

Artisan Approach and the Man Behind the Fragrances

Creating the perfumery signature for such an ambitious project was entrusted to Swiss perfumer Jimmy Studer. A master known for his love of natural materials and architectural precision in compositions, he perfectly aligned with the brand's philosophy. Each fragrance he built as a story of one day: from dawn to dusk, from the first note to the sillage. Studer managed to avoid banality—his works for The Today Project sound fresh yet recognizable thanks to his signature "clean" sound.

Bestsellers and Collections: Where to Start

If you're just discovering this Spanish house, check out the fragrances that have already won the hearts of early fans. Nº 01 Tuberose Dawn is morning dew on tuberose petals, soft and delicate but with character. The contrasting nº 07 Bergamot Twilight plays on the transition from citrus freshness to evening warmth. And for those seeking something ethereal, Nº 05 Ethereal Sunset was created—an airy watercolor sunset in perfume form.

A complete impression of the brand is given by the collection Echoes of Light. It brings together fragrances that explore the theme of light at different times of day. Here you'll find the sunny Nº 04 Citrus Aurea with golden citruses, and the green-spicy nº 02 Geranium Zenith—an ideal choice for a business midday. The collection is the quintessence of the brand's concept: each bottle is a separate shade of your day.

Character and Longevity: What Reviews Say

Despite the brand's youth, fans already note the surprising longevity of the fragrances—6 to 8 hours on the skin, with a soft but noticeable sillage. The compositions are built to unfold gradually, revealing new nuances. According to reviews, "The Today Project is perfect for those tired of loud, intrusive perfumes and looking for something intelligent but with character." Seasonally, the fragrances are versatile, though they shine especially well in warm weather—their lightness and transparency make them ideal companions for spring and summer.

Conclusions and Place on the Perfume Map

The Today Project is a bold step into the world of niche perfumery, where what matters is not a loud story, but the sincerity of ingredients and precision of execution. Spain gave the brand its sun, Jimmy Studer its mastery, and the "today" concept its soul. If you want to refresh your collection with something minimalist yet profound, take a closer look at the fragrances of this house. And after getting acquainted, be sure to visit the forum—it's especially pleasant to share impressions of such discoveries among like-minded people.