The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
The Becker Eshaya brand was created by John Eshaya and Kristen Becker, resulting from the collaboration of two colleagues and long-time friends. This joint project was inspired by the desire to create modern, designer, and fresh fragrances as the perfect complement to current fashion. The perfume compositions are intended for the most discerning audience. The second fragrance released under the Becker Eshaya brand is Golden Amber. Perfumer Clement Gavarry, its creator, describes his work as a frivolous, self-confident, and extraordinarily sexy scent.
The composition is crafted from a sensual blend of Calabrian bergamot and fresh mandarin, a sparkling cocktail of Moroccan jasmine and juicy lychee. A light haze of golden amber and Indian sandalwood envelops the fragrance and intertwines into an sophisticated trail of warm notes of passionate musk and cashmere wood. Can such a synthesis leave anyone indifferent?
| Number of fragrances | 2 |
| Collections (0) | |
| Segment | Niche perfumery |
| Founded | 2006 |
| Official website | http://www.beckereshaya.com |
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