Brand «Being»

A New Chapter in Perfumery: Meet Being

The perfume world is buzzing with anticipation: in 2025, a name has appeared on the niche fragrance map that connoisseurs and collectors are already whispering. Being is not just another British brand. It is a bold attempt to redefine what it means to "be" in a scent. Born in the United Kingdom, it has established itself from the very beginning as a philosophical project, where each composition is not about "seeming" but about "being." No ostentatious luxury, only a pure, precise sound that promises to be a breath of fresh air for those tired of clichés.

Being was born from the desire to create perfumery without artificial barriers—without gender constraints, without excessive complexity, but with deep meaning. The brand's founders (whose names remain a mystery, emphasizing that the scent itself is more important than its creator) were inspired by the idea of mindfulness: when you choose a fragrance, you choose a state of being. Hence the collection names—Serene, Seductive, Radiant—are not just words, but an invitation to inner dialogue.

The Perfumers Behind the Idea: Julie Pluchet and Kevin Methys

To realize this ambitious task, Being brought in two prominent perfumers whose names are already familiar to connoisseurs of modern niche classics. Julie Pluchet is a master of watercolor, transparent chords, who can make even the heaviest notes light and airy. Her signature is a play of light and shadow, where musk sounds almost electronic and flowers acquire an unexpected mineral coolness. Kevin Methys, in turn, is known for his love of textures: he seems to sculpt fragrances from wax and powder, adding spicy, almost tangible accents. Together, they created three completely different scents united by a common aesthetic—minimalist, expressive, and very modern.

Three States of the Soul: Serene, Seductive, Radiant

The initial Being collection consists of three fragrances, each telling its own story. Let's start with Being - Serene: it is the embodiment of inner peace. The composition is built on soft woody-musky notes that envelop you like a cashmere blanket. There are no sharp transitions—only a smooth line that calms and gives a sense of security. An ideal choice for meditation, working from home, or a moment when you want to turn off the noise of the outside world.

Being - Seductive is the complete opposite of tranquility, but without vulgarity. This is intellectual sensuality: gourmand notes (spicy vanilla, dark chocolate) intertwine with smoky resins and a pinch of saffron. The scent does not shout about itself but leaves a mysterious trail that begs to be deciphered. Perfect for evening outings when you want to be the center of attention without being flashy.

Completing the trio is Being - Radiant—a true ray of light in a bottle. Here, Julie Pluchet and Kevin Methys combine citrus sparkle with white flowers and mineral chords. The scent sounds like dawn over the sea: energetic, fresh, and yet not superficial. Radiant is the ideal daytime perfume that brings a feeling of vitality and joy even on the gloomiest day.

Style, Quality, and Reviews from Early Admirers

Being positions itself as an accessible niche: the fragrances are released in Eau de Parfum concentration, ensuring good longevity (an average of 6–8 hours on the skin) and a comfortable sillage. The bottles are minimalist, made of thick glass with no unnecessary decoration, emphasizing the philosophy of minimalism. Importantly, the brand uses high-quality natural ingredients, which is noticeable in the purity of the notes. Early reviews appearing on forums note the unexpected "maturity" of the scents—they do not seem youthful or fleeting. Buyers write that Being is ideal for those searching for "their" scent rather than the next trend. Particularly praised are the unisex character of the entire line and the fact that the fragrances unfold uniquely on different people.

How to Spot an Original Being and What's Next

Being is a young brand, so there are practically no counterfeits yet, but we advise purchasing fragrances only from official distributors. Original bottles have a matte engraving of the name on the glass, and the box features a holographic sticker with a unique code. In the future, the brand plans to expand the collection—rumors speak of limited editions with rare natural essences. For now, Being remains an excellent entry point for getting acquainted with modern British niche: honest, emotional, and very personal. Try starting with any of the three scents—and you will feel what it means to be yourself without compromise.