Niche perfumery vs mass market: is it worth overpaying?
Two bottles stand side by side. One asks a modest sum, the other several times more expensive, and t...
The Chacok Fashion House began its path to popularity from a small town on the French Riviera back in the 70s of the last century. Arlette Decocq opened her fashion boutique there, and five years later she already owned a whole network of fashion boutiques.
The success accompanying the emergence of new collections inspired the designers to develop a line of accessories that would favorably complement outfits from Chacok. From the very first days of sales, the jewelry and scarves of the fashion house were in high demand. In Paris, the capital of world fashion, the company opened its showroom. And in 2000, like all leading fashion houses in the world, Chacok released its own perfume. From a small provincial store, the Chacok brand grew into a giant of the fashion industry. Today its annual turnover is 15 million euros, and 35% of products are exported to different countries. In France alone, collections of this Fashion House are presented in more than 180 stores, and another 150 boutiques of the Fashion House are located abroad.
| Number of fragrances | 1 |
| Collections (0) | |
| Segment | Premium perfumery |
| Founded | 2001 |
| Official website | http://www.chacok.com |
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