The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Marc Rosen is a famous American designer of cosmetic packaging. Recently, together with Eastman Chemical Company, he created a futuristic collection of decorative cosmetics packaging. As Marc Rosen himself believes, packaging is a special art form. Marc Rosen became famous for his design solutions for glass perfume bottles. In his latest project, he used Eastman's latest invention, Eastar CN copolyester, which belongs to the Glass Polymer family. Without this material, according to the designer, creating this product would have been impossible. Returning from cruises to eastern lands, the famous designer Marc Rosen creates Shanghai – a fragrance dedicated to one of the largest megacities in the world. Despite its oriental «origin», Shanghai embodies the respectability and luxury of the business West, with its monumental skyscrapers, fashionable hotels, and fast-paced highways. Since the Shanghai fragrance was created for the modern urban woman, it embodies her style - restrained and strict during the day, bright and outrageous in the evening.
| Number of fragrances | 1 |
| Collections (0) | |
| Segment | Niche perfumery |
| Founded | 2005 |
| Official website | http://www.marcrosenassociates.com |
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