Brand «Nooka»

The Nooka brand was founded in 2005. Its founder, Matthew Waldman, initially designed watches for Seiko. He created his own brand Nooka after Seiko stopped its production. His first major client was the MoMA museum in the US. The concept of Nooka watches lies in the subconscious recognition of time.

The brand name has its own history. Matthew Waldman intended to make it futuristic. The name Nooka is a combination of the words "nuclear" and "nucler", and also means "New York" in the local dialect. Based on the principles of subconscious time recognition, the existing watch design can become less static and more diverse. On Nooka watches, time can be displayed in any understandable way: hours by dots, minutes by a ruler, and so on.

The Nooka Design House recently introduced its first perfume, Nooka, which combines contrasts and speaks to its admirers in a universal language. An unusual yet familiar fragrance celebrates mystique and reason, and is an original fusion of contrasting notes.