Brand «SuperTrash»

The fashion brand SuperTrash was founded in Los Angeles by socialite Ava Rily. In 2004, Dutch businessman Olcay Gulsen became the owner of the brand, and SuperTrash became very popular in Europe. SuperTrash has its headquarters in Amsterdam, a second office in New York, and a showroom in London. SuperTrash clothing is sold in approximately 1,600 stores worldwide.

In 2009, SUPERTRASH magazine was launched, with Olcay Gulsen as its editor-in-chief; today the magazine is published four times a year. SuperTrash produces clothing for independent women with a sense of style and fashion. The brand's clothing is a combination of frank lightness and bright individualism.

The international fashion brand SuperTrash decided to expand its range of stylish clothing, shoes and accessories with a fragrance called Phenomenal, which was presented this year at Amsterdam Fashion Week. To develop an attractive bottle design and outer packaging for the new product, SuperTrash joined forces with the international packaging design agency CARTILS. The core goal of the two companies was to reflect the unique brand image of SuperTrash in the design of the bottle and packaging of the new fragrance. As a result of extensive research conducted at Delft University of Technology, Jorijn Harms obtained specific insights into the shape, color, degree of angularity and other parameters that the bottle of the new perfume Phenomenal should have.