Brand «Wildfox»

Wildfox (Russian: Уа́йлдфокс) is a popular American brand of women's clothing and accessories. Founded in 2008 by designer Kimberly Gordon, who started with a vintage-style T-shirt collection. After her designs were spotted on Beyoncé, Taylor Swift, and Miley Cyrus, the brand's sales skyrocketed. Gordon expanded the product line with new collections and entered the global market a few years later. Today, official distributors of Wildfox include major fashion retail chains like Bloomingdales, Nordstrom, Selfridges, and Harrods. The brand also develops the Wildfox Kids collection.

In 2015, the brand launched its debut cosmetics line and a women's fragrance of the same name. The floral-oriental composition opens with notes of apricot and absinthe, transitioning into jasmine, camellia, and honeysuckle with a spicy-musk base. Created in collaboration with Elizabeth Arden, it remains Wildfox's only perfume release to date.

In February 2020, it was announced that the brand was acquired by FAM Brands, which also owns fashion labels Peace and Pearls, Marika, Zobha, and Ellie, among others.