The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
The French brand Yllozure is very young, founded in 2002. However, in just a decade, this brand has become one of the most renowned companies in the world for the production of luxury cosmetics and perfumery. The cosmetics of this brand are meant to be a symbol of high status for women.
Yllozure decorative cosmetics are, for the first time in the cosmetics industry, a luxury item. That is precisely why the developers did not follow the total trend of simplification, the use of practical forms and simple polymer materials. The elegant, stylish packaging of all Yllozure cosmetic products is made of genuine, heavy metal with a platinum color. Each product is additionally packaged in a velvet, azure-colored case. The design of such packaging places the cosmetics of this brand on a par with items that symbolize respectability, such as expensive pens, watches, and jewelry.
The fragrances from the Yllozure brand are intended for women who strive to emphasize their individuality, for deep, multifaceted ladies who are familiar with sublimity, refinement, passion, and tenderness.
| Number of fragrances | 3 |
| Collections (0) | |
| Segment | Massmarket perfumery |
| Founded | 2007 |
| Official website | http://www.yllozure.com |
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