The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Base Elements : Anther Criminal Elements is marketed as a unisex fragrance.
Country of origin — Australia. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The scent of Base Elements : Anther is built as a living composition, where accents shift without rush and without gaps. The creative approach of Criminal Elements is evident in the way notes appear and fade. No excess details, only what works, and the composition keeps a clear direction.
At the note-group layer the composition is built around Citrus, Animals, Gourmet and Leather. The framework further includes Floral.
Without strict stage separation the notes arrive together with a vibrant animalic mood: Bitter Orange, Civet, Cocoa, Grey Ambergris, Leather accord and Neroli.
The middle and base stages are felt as a gradual shift without abrupt breaks, which keeps the fragrance coherent.
The accord profile rests on these accords: Animalistic, Citrus, Gourmet and Floral without random overlap. Additional accords such as Amber and Leather add depth to the backdrop. The profile is unisex, which sharpens how the fragrance is perceived.
Overall Base Elements : Anther reads as a cohesive composition — the first stage creates momentum, the heart develops the core line, while the drydown anchors the memory. This is the type of composition best experienced through real development.
| Gender | Unisex |
| Brand | Criminal Elements |
| Segment | Niche perfumery |
| Country | Australia |
| Website | http://www.criminalelements.net/ |
| Status | Discontinued |
| Concentration | Eau de parfum |
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