Genesis International – the keeper of perfume legends

Genesis International is an influential player on the perfume scene, acting as a strategic license holder. The company specializes in managing and promoting perfume brands, ensuring the preservation of their unique identity and availability for connoisseurs worldwide. Its portfolio is a carefully selected collection of brands, each representing a separate chapter in the history of fragrances.

About Genesis International

The activities of Genesis International are centered around the licensing model: the company takes perfume houses under its strategic guidance, responsible for production, distribution, and the development of their heritage. This allows niche and historical brands to focus on creativity while leveraging the global reach and expertise of Genesis International in management. Operating on the international stage, the company serves as a bridge between the art of perfumery and the global market.

History through the lens of brands

The history of Genesis International is inextricably linked to the fates of the brands it curates. The acquisition and careful management of houses such as Jean Desprez demonstrate the company's deep commitment to preserving perfume cultural heritage. Each new brand in the portfolio marks a stage in building a diverse and respected perfume empire.

Brands managed by Genesis International

The company's portfolio is a dialogue of eras and styles. On one hand, there is the legendary Jean Desprez – a benchmark of haute parfumerie with a rich history and cult compositions. On the other – the bright and optimistic Romero Britto, where perfumes become an extension of cheerful pop art. This contrast illustrates Genesis International's ability to successfully work with different price segments and audiences.

Famous fragrances from Genesis' portfolio

The true glory of the curated brands lives in their fragrances. An absolute icon is Bal a Versailles, created by the founder of the house himself, Jean Desprez – a luxurious and timeless masterpiece. Fans also appreciate its variations, such as Bal à Versailles - Janusette. From the brand Romero Britto, the emotional Britto Woman and the fresh Britto Man are immensely popular. Each fragrance in the popularity top, be it the mysterious Sheherazade or the playful 40 Love, is evidence of the craftsmanship and diversity of the portfolio.

Quality and reputation come first

Genesis International builds its reputation on an uncompromising attitude towards quality and respect for the DNA of each brand. By managing perfume heritages, the company guarantees the preservation of high standards in the selection of raw materials and production processes. It is this approach that allows maintaining the trust of sophisticated fans in every bottle released under its strategic guidance.

Genesis International – a bridge between eras

In the fast-paced world of perfumery, Genesis International fulfills a crucial mission: it links the glorious past with the dynamic present. Thanks to its work, cult fragrances gain new life and new fans, and modern brands find their voice. For true connoisseurs of perfumes, the company remains a guarantee of access to an authentic and inspiring perfume experience.