About SA.G GROUP

SA.G GROUP is a dynamic and influential license holder in the world of perfumery, whose activities are aimed at unlocking the full potential of brands. The company acts as a strategic partner, taking on all production, distribution, and marketing of fragrance lines, allowing the brands themselves to focus on their core creativity. The group's headquarters are located in Luxembourg, and its expertise and products are presented worldwide, making fragrances accessible to a wide audience.

History and Development

The group was founded in 2016 by Stefano Gotti and Alain Landau, who have extensive experience in the fashion and perfumery industries. Their vision was to create a new, more flexible licensing model focused on the long-term success of partner brands. In a relatively short time, SA.G GROUP has established itself as a reliable and innovative player, rapidly expanding its portfolio and gaining trust in the international market.

Brands in the Company's Portfolio

The portfolio of SA.G GROUP includes both young, bold brands and brands with a rich history. The flagship among them is P1 – a brand that embodies a bold, modern approach to perfumery. The company's strategy covers various price segments, from affordable lines to niche offerings, allowing it to satisfy the tastes of the most diverse audience.

Famous SA.G GROUP Fragrances

It is under the management of SA.G GROUP that true fragrance hits are born. For example, the cult Members Only from the brand P1, created by the talented Corinne Cachen, has gained immense popularity. Another bestseller is the alluring Careful Hot, which was developed under the guidance of perfumer Valérie Garnuch-Mentzel. These fragrances clearly demonstrate the group's ability to identify trends and create in-demand products.

Quality and Reputation

The principled position of SA.G GROUP is uncompromising quality at all stages. The company collaborates with leading perfumery houses and talented noses to create compositions, invests in innovative materials, and strict production control. This approach strengthens its reputation as a responsible and professional license holder, trusted by both partner brands and end consumers.

Conclusion

SA.G GROUP is more than just a holding company; it is a creative engine and reliable guide for brands in the world of perfumery. By combining strategic vision, marketing expertise, and respect for quality, the company continues to delight fragrance enthusiasts around the world with bold, relevant, and emotional perfumes, releasing under its wing some of the most discussed new releases of recent years.