Selectiva SpA — Italian leader in the world of fragrance licenses

Selectiva SpA is an Italian company known as one of the leading license holders in the perfume and cosmetics industry. Headquarters are in Milan, and its activities are focused on developing, producing, and distributing fragrances for fashion houses, designers, and lifestyle brands. The company specializes in turning valuable names into successful perfume stories, making high-quality perfumes accessible in different price segments.

History and development path of the company

Selectiva SpA was founded in the late 20th century and has since grown significantly, becoming a key player in the European perfume market. The company has developed as a dynamic and trend-responsive structure, entering exclusive licensing agreements with promising brands. Its key competence is the ability to build long-term partnerships and deeply understand the DNA of each brand in its portfolio, which ensures successful market launches of fragrances.

Brands in Selectiva's portfolio

Selectiva SpA's portfolio is characterized by diversity and includes both sweet and playful fragrances as well as more refined and modern compositions. Among the key brands are the legendary Aquolina with its cult sweet perfumes, the fashionable shoe house Baldinini, fragrances for creative souls from Notebook, and the bold perfumes of DJ and media personality Cathy Guetta. Each brand occupies its own niche, covering a broad audience.

Famous fragrances and cult hits

The company has given the world true perfume icons that have become bestsellers for many years. The flagship is, without a doubt, Aquolina - Pink Sugar — the benchmark of sweet perfumery, created by perfumers Givaudan and Shyamala Maisondieu. Equally popular are its variations, such as Pink Sugar Sensual and the decadent Chocolovers. For fans of luxurious style, the exquisite Baldinini Parfum Glace by maestro Alberto Morillas was created. And the energetic fragrance Cathy Guetta - Pink Power by Raphael Ory has become an anthem of self-confidence.

Reputation and quality

Selectiva SpA has established itself as a reliable partner that strictly controls product quality at all stages—from concept to the creation of the final product. Working with such star perfumers as Alberto Morillas, Émilie Bouge, and Shyamala Maisondieu speaks to serious investments in the creative aspect. The company is able to accurately capture the moods of the target audience and offer them relevant, emotionally charged fragrances, which forms its stable reputation in the market. Thanks to this approach, Selectiva SpA continues to remain an important part of the perfume world, connecting names with stories, and stories with the hearts of fans around the world.