Journey to fragrances: perfume tours in the world capitals of perfumery
Some people travel for views, some for food, some for architecture. And then there are trips you com...
Ali Kirall is a self-taught perfumer whose passion for scents has blossomed into a bold and distinctive brand, Pearfat Parfum. Unlike graduates of prestigious perfume schools, Ali entered the industry not through laboratories, but through art and design. His works bear no resemblance to classic high-end perfumery—they are olfactory stories brimming with mood, humor, and audacity. It is this very boldness that has earned him a devoted audience seeking not just a fragrance, but a personality.
For a long time, Ali experimented with scents at home, mixing accessible oils and trying to capture the right mood. Soon, his hobby grew into a desire to create full-fledged collections. In 2020, he launched Pearfat Parfum—a brand that instantly drew attention for its unconventional approach. The fragrance names are an art form in themselves: they intrigue, bring a smile, and make you pause. Each bottle is an invitation to play with perception, forget strict rules, and allow yourself to be surprised.
Ali Kirall's arsenal features bold, almost provocative contrasts. He is unafraid to combine edible notes with green and earthy accents, adding unexpected "dirty" undertones. His style is often described as "urban minimalism with a soul"—the scents feel modern yet evoke childhood memories, cinematic scenes, or random moments in life. Ali creates perfumery without snobbery, accessible in understanding but deep in concept.
One of Ali Kirall's calling cards is Pearfat Parfum – Multiball—a funky green with notes of marigold, benzoin, and earth, which has earned a cult following. Equally popular is Pearfat Parfum – 2030 Park Ave—fresh, like a just-mowed meadow with a hint of lemon and the tartness of grapes. Niche perfume enthusiasts highly prize Pearfat Parfum – Sister Hildegard for its spicy, herbal character, while the composition Pearfat Parfum – Stomped on Bed of Lettuce—with its crunchy lettuce and honey sweetness—has become a meme in perfume communities.
User reviews form a separate chapter in Pearfat's story. The audience loves discussing every new release, comparing impressions, and marveling at how the perfumer plays with simple themes. Pearfat Parfum – Bread + Roses is one of the most talked-about: the scent of fresh bread with rose petals, simultaneously cozy and refined. The fragrance Pearfat Parfum – Up North transports you to a pine forest, while Pearfat Parfum – Amicus Cumulus smells like clouds—airy, yet with a metallic note of a thunderstorm. On social media, these scents have earned the reputation of being "the most talked-about perfumes of the year."
Ali Kirall is one of those perfumers who are changing perceptions of what a fragrance can be. He doesn't try to please everyone; instead, he tells personal stories and invites the listener into a game. His work Pearfat Parfum – I Broke My Own Heart—a sad and honest scent of a broken heart with hints of powder and flowers—has become an anthem for those tired of saccharine perfumery. Compositions like Pearfat Parfum – Big Floppy Flowers and Pearfat Parfum – Nature's Candy confirm that Ali masterfully juggles moods, making even the simplest notes sound fresh and original. His contribution to modern niche perfumery can no longer be ignored.
Some people travel for views, some for food, some for architecture. And then there are trips you com...
Scent lasts longer on clothing and hair and sounds more voluminous than on bare skin. But this beaut...
A year ago, pistachio lived in ice cream and baklava. Now it has settled on wrists, and the perfume ...
Join the Fragsi community and get access to all its features