Benjamin Belizon

Master of sparkling and bold fragrances

Benjamin Belizon is a talented Brazilian perfumer whose name has become synonymous with bright, modern, and affordable fragrances that have won the hearts of thousands of fans around the world. His career is that of a creator who knows how to speak the language of emotions through perfumery, creating fragrances that become not just an accessory, but part of the personal brand and mood of their owner.

Creator of iconic fragrances for Agua de Cheiro

Benjamin's closest and most fruitful collaboration is with the legendary Brazilian house of Agua de Cheiro. It is here that his talent has blossomed to its full potential. He is the creator of the famous #Self(ie) line, which has become a real phenomenon. Fragrances such as the playful and sweet #Self(ie) Purple or the refreshing and digital #Self(ie) Blue reflect the spirit of a generation living on social media. His sensual work, the seductive Doçura de Caramelo, which many consider the benchmark for delicious, caramel-inspired perfumes, has become equally popular.

The best perfumes by Benjamin Belizon

In addition to his work for Agua de Cheiro, the perfumer's portfolio includes bold collaborations with other brands, demonstrating the versatility of his talent. For the Everlast Choice Of Champions sports line, he created powerful, motivating compositions such as the decisive Be Strong and the daring Be Bold. His limited edition projects inspired by video games, Street Fighter Shoryuken and Street Fighter Hadouken, are of particular interest to connoisseurs. And his magical and fantastical Unicorn Spirit for the Assaf brand proves that he can easily work with a wide variety of concepts.

Signature style and perfumery signature

Benjamin Belizon's style can be described as modern, dynamic, and very sensual. He masterfully combines sweet, gourmet accords (caramel, vanilla, fruit) with clean, sometimes synthetic-digital notes, creating perfumes for a new generation. His fragrances always tell a story, often related to pop culture, sports, or the digital world. They do not claim to be complex niche creations, but they are incredibly long-lasting, recognizable, and filled with optimism.

Contribution and influence on the industry

Benjamin Belizon is a perfect example of how a perfumer can become the voice of his audience. His work for Agua de Cheiro and other brands has made high-quality, original perfumes accessible to the general public, especially in Latin America. He has proven that even in the mass market segment, it is possible to create iconic fragrances with character that garner thousands of rave reviews and become bestsellers for years to come, shaping perfume trends for young people.