Erez Rozen

A master who found his calling in old formulas

Erez Rosen is an Israeli perfumer whose journey into the world of fragrances began not in the laboratory of a major fashion house, but with an amazing family discovery. His story is one of how a passion passed down through generations can completely change a life. Before becoming a "nose," Rosen was a successful entrepreneur with his own cosmetics factory, but fate had a different, more personal scenario in store for him.

Inspiration found in the past

The turning point came when Erez discovered an old notebook belonging to his great-grandfather, a perfumer from Poland named Zilinski. These yellowed pages with recipes became not just an artifact for him, but a direct call to creativity. Leaving his former business behind, he returned to Tel Aviv and, in the historic district of Jaffa, inspired by his ancestor's formulas, began mixing his first compositions. This personal quest formed the basis of his future brand, Zielinski & Rozen, whose name immortalizes the union of the past and the present.

Signature style: honesty and clarity

Erez Rozen's style can be described as contemporary minimalism with soul. He rejects complex allegories in favor of transparency and honesty with the customer. His philosophy is reflected in the names of the fragrances themselves, where the key ingredients are brought to the forefront. Rozen works with high-quality natural materials, creating cohesive, easy-to-read compositions where each note plays a clear role — from juicy citrus to deep woody accords.

The best and most popular fragrances from Zielinski & Rozen

The brand's line is a true palette of pure emotions and materials. Among the master's cult and beloved creations are the fresh and sunny Bergamot & Neroli and Orange, which has become the house's calling card. Connoisseurs of complex, warm accords have fallen in love with the sensual Tobacco, Vetiver & Amber, and the cozy Vanilla Blend. The invigorating Black Pepper & Amber, Patchouli, the mysterious Fiction, and Moss, cool as a forest after rain, have also gained incredible popularity in the community.

Family business and influence on niche perfumery

Today, Erez Rosen lives in Tel Aviv and continues to develop his brand together with his wife and business partner Leah. His story and approach resonate with a modern audience seeking authenticity. New releases such as Grapefruit & Patchouli, Luisa, and Rosewood & Sandalwood, Cedar prove that his creative quest continues. Erez Rosen has proven that a true legend can begin with a family heirloom, and that success in perfumery is built on honesty, quality ingredients, and the courage to follow one's passion.