Габи Джаст

Gaby Just is a name firmly associated with niche perfumery and the concept of purity. This talented 'nose' is the creator and driving force behind the brand Just Pure, which has won the hearts of thousands of connoisseurs worldwide. His journey in perfumery is a story of love for natural ingredients and minimalist yet profound compositions.

Gaby Just's Creative Journey

Gaby's passion for fragrances awakened in his youth when he first encountered essential oils. Feeling a true calling, he went to Grasse—the world capital of perfumery—where he enrolled in a prestigious school. There, he thoroughly studied the chemistry of scents and learned to discern the subtlest nuances of each ingredient.

Gaby's thesis caught the attention of several independent houses, and he began his career with private commissions. After gaining experience and realizing he wanted to express his own vision, he decided to create his own brand. Thus, Just Pure was born—a project whose name embodies a philosophy of transparency and sincerity.

Iconic Creations from Just Pure

One of the perfumer's most striking hits is the fragrance Just Pure - 21 Green. This perfume was a true breath of fresh air for fans of green compositions. It combines lush greenery of leaves, damp grass, and light woody notes, creating the feeling of a morning garden after rain. Unsurprisingly, 21 Green has garnered plenty of enthusiastic reviews and remains among the brand's top bestsellers.

Another cult work by the master is Just Pure - 88 Blue. If 21 Green is the land, then 88 Blue is the endless sea. Aquatic, slightly salty, with hints of water flowers and amber, it conveys the energy of an ocean breeze. This fragrance is loved for its versatility: it is equally good on a hot day and a cool evening.

What is the Secret of His Fragrances?

Gaby Just is known for his minimalist approach: he prefers to use no more than three or four notes in each fragrance, achieving crystal-clear clarity. Not afraid to experiment with textures, he always maintains balance and elegance. It is this signature style—transparency and honesty—that sets his creations apart among the multitude of niche brands. Try his fragrances, and you will understand why our users value them so highly.