Цзиньюй Чжу

Who is Jingyu Zhu and why you should know her

Jingyu Zhu is one of the brightest young voices in Chinese niche perfumery. Her works are distinguished by a tender sensuality, transparent watercolor quality, and the ability to turn personal memories into universal fragrance stories. The perfumer prefers to work with small independent brands where she can experiment without looking back at the mass market. A complete list of her compositions is collected here, along with reviews from those who have already fallen in love with her style.

Path to perfumery: from laboratory to fragrances

Jingyu Zhu's interest in the world of scents began with studying chemistry and organoleptic analysis. Later she completed an internship in France, where she learned the classical school of perfumery, but quickly realized that her heart lies in minimalist, airy compositions. Returning to China, Jingyu began collaborating with young local brands to create fragrances that reflect a contemporary perception of Eastern aesthetics.

Collaboration with brands: Santimento and to Define

Jingyu Zhu's portfolio includes work with such distinctive brands as Santimento and to Define / 定义. For each of these projects, she found a unique language: in Santimento, her compositions sound more abstract and meditative, while for to Define she creates fragrances that become true olfactory diaries. Each new bottle is an invitation to look into a world of fragile yet very precise nuances.

Signature fragrance: Gezelligheid 光与光

The perfumer's most famous work to date is to Define / 定义 - Gezelligheid 光与光. The name translates from Dutch as "coziness" and refers to the play of light and shadow. The composition is built on transparent floral accents, soft woody notes, and a delicate musk base. It is this fragrance that brought Jingyu Zhu recognition among lovers of minimalist perfumery and remains one of the most discussed in the community.

Style and signature touch

Jingyu Zhu works in the genre of "transparent minimalism": her scents do not shout, but whisper. She loves using unexpected combinations—for example, watery notes with dry cedar tones or light floral accents with saline mineral chords. The perfumer's signature technique is playing with the texture of light: many of her compositions seem infused with sunny warmth or evening mist. This is what makes her work so recognizable and beloved by an audience that seeks not so much longevity in perfume as mood.

Here you will find not only a complete biography of Jingyu Zhu but also the opportunity to explore all her fragrances, compare user ratings, and choose the one that resonates with you personally. Subscribe to the perfumer's page so as not to miss new works and exclusive collaborations!