Lev Glazman

Perfumer Biography

Lev Glazman is a perfumer whose name has become synonymous with impeccable taste and bold experimentation. His journey into the world of fragrances began in Odessa, but his true professional development took place after moving to the United States, where he and Alina Reuter founded the iconic brand Fresh. This became the starting point in the career of a master who learned to see perfumery not just as a scent, but as a multifaceted work of art that engages all the senses.

Unique style and signature touch

Lev Glazman's style can be described as refined minimalism multiplied by unexpected accords. He works masterfully with natural ingredients, often turning to notes of tea, citrus, greenery, and rare flowers, creating pure and understandable, yet deep compositions. His signature style is distinguished by its particular liveliness, freshness, and creative approach—he is not afraid to draw inspiration from the worlds of cuisine, art, and travel.

Collaboration with leading brands

Lev Glazman's expertise is highly valued in the industry, as evidenced by his work with legendary perfume houses. For niche giant Xerjoff, he created the rich and brutal Comandante! fragrance, which has become the benchmark for men's niche perfumery. In collaboration with Masakï Paris, the perfumer demonstrated his talent for creating refined and sculptural fragrances that emphasize the brand's aesthetics. However, the master's true calling card remains the perfumes for the brand he founded, Fresh.

The best and most popular fragrances

It is in the Fresh fragrances that Glazman's talent is most fully revealed. The iconic Fresh - Love, with its cocktail of bergamot, lotus, and marshmallow, has become a symbol of tender romance. The playful and optimistic Fresh - Strawberry Flowers captivates with juicy strawberries and peonies. The bold Fresh - Eat, inspired by the world of desserts, and the meditative, woody-spicy Fresh - Pray demonstrate the incredible breadth of the perfumer's creative range.

Influence and community recognition

Lev Glazman's fragrances consistently receive rave reviews from the perfume community. Users note their exceptional naturalness, longevity, and ability to lift the mood. Fresh perfumes regularly appear in the ratings of the best citrus, floral, and gourmet compositions, confirming the status of a master who knows how to create truly charismatic and beloved fragrances.

Contribution to the perfume industry

Lev Glazman is a true innovator who proved back in the 90s that perfume can be natural, conceptual, and commercially successful at the same time. His work formed the basis of the entire Fresh brand philosophy, where beauty is born at the intersection of pure formulas and artistic vision. Today, he remains one of the most respected figures in the industry, whose creativity continues to inspire both fellow perfumers and millions of fans around the world.