Nelly Hachem-Ruiz

Nelly Hachem-Ruiz: the path of a master perfumer

Nelly Hachem-Ruiz is a name that speaks for itself in the world of perfumery, especially for those who appreciate bright, accessible, and emotional compositions. Her career spans both global mass-market brands and cozy niche projects, demonstrating incredible flexibility and understanding of different audiences.

Origins and education

Born into a family with Lebanese roots, Nelly Hachem-Ruiz was immersed in the world of rich oriental fragrances from childhood. This early exposure to rich incense and spices laid the foundation for her future signature style. She received her formal education at the prestigious ISIPCA perfume school in Versailles, where she honed her skills in working with raw materials and composition.

Career takeoff and collaboration with brands

Starting her career at the largest company, International Flavors & Fragrances (IFF), Nelly quickly established herself as a talented and versatile nose. It was here that she created her first significant works for giants such as Lacoste, Diesel, and Esprit. Her ability to capture the spirit of a brand and translate it into the language of fragrance made her a sought-after perfumer for fashion houses seeking to create a recognizable, sentimental image.

Signature style: emotional accessibility

Nelly Hachem-Ruiz's style is often described as "democratic luxury." She masterfully combines high-quality, sometimes unexpected ingredients, making the final composition understandable and appealing to a wide audience. Her works often feature juicy fruit and floral accords, fresh aquatic and green notes, as well as warm, cozy woody-musky trails. Her perfumes are a story for everyone, told in the language of the senses.

The best and most famous fragrances

Among her many creations, several iconic works stand out. Lacoste - Eau de Lacoste L.12.12 pour Lui French Panache has become a true icon of freshness for an entire generation. David Beckham - Beyond embodies modern masculinity, and the update of the classic Maurer & Wirtz - 4711 Acqua Colonia Intense Floral Fields of Ireland has brought her recognition among connoisseurs. Her work for Yardley and the niche house Les Destinations, where she was able to express great creative freedom, has not gone unnoticed.

Contribution and creative philosophy

Nelly Hachem-Ruiz believes that a true perfume should evoke emotions and be part of everyday life, rather than being kept on a shelf for special occasions. Her work on the IFF project, The Speed Smelling Collection, emphasizes this approach by exploring how the brain quickly perceives and interprets smells. This connection between neuroscience and perfumery makes her one of the most innovative and thoughtful individuals in the industry.

Discussion and recognition

Nelly Hachem-Ruiz's fragrances are hugely popular and actively discussed in our community. Hits such as Diesel - Only The Brave Street and the delicate Kenzo - Cèdre Secret regularly top user ratings. Her story is proof that talent and consumer insight can create truly popular, beloved fragrances.