Shalimar: the history of the first amber fragrance
There are fragrances that smell like perfume. And then there are those that smell like a legend. Sha...
Rosendo Mateu is a name that has become synonymous with Spanish perfumery and a legend in the global fragrance industry. His career, which began with training at the prestigious Givaudan school, is a story of decades of dedication to the art of perfumery. Since 1967, when he began working with the Barcelona-based conglomerate Puig, Mateu has been one of the key figures in their laboratories for 46 years, creating perfumes that have conquered the world.
The great perfumer left his mark on the portfolios of the most famous houses. His early work for Nina Ricci and Antonio Banderas demonstrated his versatility, and his long-term partnership with Carolina Herrera and Paco Rabanne became the foundation of their perfumery successes. Mateu also brought his artistry to the world of mass market and ready-to-wear fashion, working on fragrances for Zara, Pull & Bear, and Desigual, as well as luxury brands such as Ermenegildo Zegna.
Rosendo Mateu's list of iconic fragrances is impressive. He is the creator of men's classics such as the bold Antonio Puig - Agua Brava and the elegant Antonio Puig - Quorum. He is responsible for the iconic fragrances that define the DNA of brands: the passionate Paco Rabanne - La Nuit and the refined Carolina Herrera - Carolina Herrera. His work on the best-selling Nina Ricci - Premier jour made this floral fougère a symbol of tenderness for millions of women.
Rosendo Mateu's style is a balance between Spanish passion and international elegance. He worked masterfully with woody and spicy accords, which is especially noticeable in his men's compositions, but he also skillfully created complex floral bouquets for women. His signature style is recognizable by its clear structure, richness, and emotional depth, which transforms a fragrance into a story, not just a scent.
In 2013, after leaving Puig with the honorary title of master perfumer, Mateu took a bold step and founded his own brand, Rosendo Mateu - Olfactive Expressions. This collection, which debuted in 2015, became his creative manifesto. Here, without the constraints of large houses, he was able to fully express his love for rare materials and create niche fragrances such as Dolce Fiore - Fenicio or oriental masterpieces for the Kajal brand.
Rosendo Mateu is not just a creator of perfumes, but an architect of perfume stories for entire generations. His fragrances, from Carolina Herrera's hits such as 212 Men to niche gems, continue to garner rave reviews and high ratings among connoisseurs. His journey from Givaudan apprentice to founder of his own house is inspiring, reminding us that a true passion for fragrances can create a real legend.
There are fragrances that smell like perfume. And then there are those that smell like a legend. Sha...
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
We are used to thinking of perfume as pure art: the perfumer's inspiration, a beautiful story, a bot...
Join the Fragsi community and get access to all its features