Simone Andreoli

From the fields of Provence to world exhibitions: the journey of a master

Simone Andreoli is a modern Italian visionary whose name has become synonymous with vibrant, emotional niche perfumery. His story is one of how a childhood impression can determine one's destiny. A trip to Provence at a young age awakened in him not just an interest, but a deep passion for the world of scents, which later became his calling. Instead of following the well-trodden path of the big houses, Andreoli chose the path of an independent artist, founding his own brand, Simone Andreoli Diario Olfattivo, in 2011. The name itself, meaning "Olfactory Diary," reveals the essence of his work: each bottle is a page filled with impressions from real and imaginary journeys.

Olfactory diary: iconic fragrances from the collection

Making his first entries in his fragrance diary, Simone created compositions that instantly resonated with connoisseurs. The debut Camouflage, Sentosa, Deep Island, and the ironic Business Man announced the birth of a new bold voice. The perfumery community particularly loved the juicy, almost edible Fico Nero di Sardegna with its velvety sweetness of black figs and the sunny energy of citrus in Zest di Sorrento. And works such as the smoky-balsamic Smoke of Desert / Smoke Of God and the tropical explosion Sunplosion - Aloha State of Mind regularly top the ratings and become the subject of heated discussion.

Love for Italy: the Italian Heritage collection

The Italian Heritage line occupies a special place in Andreoli's perfumery heritage—a true ode to his native country. Here, the master has captured the spirit of Italy with photographic precision and immense love. It is the bitter almonds of Sicilian pastry shops in Mandorla di Noto, the cool depths of the Mediterranean waters in Moorea, and the carefree atmosphere of a summer vacation in Leisure in Paradise. These fragrances don't just smell good — they tell stories, making the Diario Olfattivo collection one of the most sincere and atmospheric on the contemporary niche scene.

Collaborations and industry recognition

Simone Andreoli's talent quickly transcended his own brand. In 2018, he was invited to create a perfume for the respected Italian niche brand Amaranthvs. The result of his collaboration with Vincent Gambino was the majestic Terrae Di Siena, a woody-oriental masterpiece that embodies the spirit of the Tuscan lands. Participating in key global exhibitions such as Esxence and Pitti Fragranze since 2016 has not only brought him recognition, but also served as a source of inspiration from direct communication with connoisseurs from around the world.

Signature style: emotion in every note

Simone Andreoli's style is always an emotional narrative. He masterfully works with juicy fruity, woody, and aquatic accords, creating not abstract compositions, but complete images. Whether it's the invigorating coolness of Pacific Park, the balsamic depth of Eterno, or the leathery tenderness of Silenzio, his fragrances have a vivid character and excellent longevity. His contribution to the industry is a reminder that perfumery can be a sincere, personal art, capable of transporting us to the most beautiful corners of the world and memory with just a spray of the atomizer.