Valerie Demars

The path of a fragrance creator: from dream to own brand

Valerie Demars is a perfumer whose name has become synonymous with exquisite French perfumery, filled with light and poetry. Her creative journey is a story of dedication to the art of fragrance, which has culminated in the creation of her own internationally recognized brand, Aimee de Mars. It is here, under her own banner, that she has been able to fully reveal her unique creative style, inviting fragrance lovers to immerse themselves in her magical worlds.

Signature style: romance and nature in every note

Valerie Demars' style is a subtle intertwining of French elegance and an unbridled love of nature. Her fragrances are reminiscent of pages from the diary of an inspired artist: here is a ray of sunshine in the garden, here is the mystery of the night sky strewn with stars, and here is the pure tenderness of first love. She masterfully works with floral, fruity, and woody accords, creating compositions that don't just smell good, but tell stories. Each of her works is a dialogue with what is dear to the heart: memories, dreams, and the beauty of the surrounding world.

The best and most popular fragrances by Valérie Demars

Among Valérie's extensive perfumery legacy, cult perfumes that have won the love of the community occupy a special place. The delicate and pure Lily Ange, the embodiment of innocence and bright joy, has become an unconditional hit and the master's calling card. No less popular among fans are other gems from her collections, which form entire fragrant universes: the fresh and watercolor series Le Jardin d'Aimee with such bestsellers as Espiegle Bergamote, Divine Ylang, and Belle Rose; the mysterious and profound Les Etoiles d'Aimee line, represented by the fragrances Sensuel Rubis and Mystique Amethyste; and the iconic Folle Emeraude — a passionate ode to emerald green.

Creative legacy and contribution to the world of niche perfumery

Working exclusively under her own brand, Valérie Demars has established herself as an independent and daring creator in the world of niche perfumery. Her main contribution is the creation of a coherent, recognizable, and emotionally rich universe, where each bottle is part of a larger story. From the universal freshness of Eau 21 to the sensual nobility of Mythique Iris, her fragrance portfolio demonstrates the incredible versatility of her talent. It is this sincerity and deep personal involvement in each project that has made Valérie Demars' creations so beloved and talked about among true connoisseurs of the art of perfumery around the world.