The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
The house of Akro gifted the world with Awake in 2018. A unisex fragrance rooted in the spicy and east families. Conceived and brought to life by perfumer Olivier Cresp. The fragrance belongs to the spicy, wood, and gourmet groups. The palette of this fragrance is exceptionally rich: traces of citrus can also be found — a rare combination that makes this perfume truly one of a kind. In eau de parfum — and that's all it takes to fall in love.
Brand country — France, with its deep-rooted relationship with the fragrance industry. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The composition of Awake evolves as a continuous scent journey, where layers reveal themselves without rush and without gaps. The creative approach of Akro is evident in the pacing of the notes and the overall aesthetic. Nothing here feels random, and the composition keeps a clear direction. Eau de parfum sets the depth and body this composition needs.
Without strict stage separation the notes arrive together with a warm spicy mood: Cardamom, Coffee, Lemon and Vetiver. In this case 4 notes sound as one voice, forming piquant dynamism that reads as cohesive from the start.
The middle and base stages are perceived as a smooth transition from opening to trail, which preserves the scent identity through drydown.
The accord profile is shaped by these accords: Citrus, Gourmet, Wood and Spicy forming a compact and readable structure. The profile is unisex, which clarifies the composition character.
At the note-group layer the composition is built around Citrus, Gourmet, Spicy and Wood. Within olfactory families the fragrance belongs to East and Spicy.
Overall Awake holds a coherent structure — the opening sets direction, the middle layer carries the identity, and the base secures the trail. These are the scent structures best understood on skin.
| Gender | Unisex |
| Brand | Akro |
| Segment | Niche perfumery |
| Country | France |
| Website | http://akrofragrances.com |
| Year of production | 2018 |
| Status | Produced |
| Concentration | Eau de parfum |
Upload the original perfume so the community can check against it.
Photograph: the bottle, the sprayer, under the sprayer, under the cap, the packaging, the batch code, and the bottom of the bottle.
Check the quality of the details, the atomizer, the neck, and the glass. #nofakes!
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Fashion for speed is getting tired. While mass-market competes in loudness of sillage, another appro...
There are fragrances that smell like your favorite dessert. Not abstractly sweet, but specifically: ...
Join the Fragsi community and get access to all its features
Thank you! Your vote has been counted, and the fragrance characteristics have been updated.