The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Deema Alafasy is positioned as a unisex fragrance.
Made in Kuwait. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
If fragrances could speak, this one would say: 'You made the right choice.' The official website of Alafasy — https://www.strange-south.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Deema evolves as a cohesive olfactory arc, where layers reveal themselves without rush and without gaps. The signature of Alafasy comes through in the way notes appear and fade. Every decision feels deliberate, and the structure feels complete all the way through.
At the note-group layer the structure relies on Floral, Fruit and Musk.
When the structure is mixed the notes arrive together with a multi-layered petal mood: Floral Notes, Fruit note and musk. In this format 3 notes sound as one voice, creating romantic softness that reads as cohesive from the start.
The middle and base stages are read as a gradual shift without abrupt breaks, which keeps the fragrance coherent.
The accord profile is built around these accords: Floral, Fruit and Musc with each one in a clear role. The stylistic positioning is unisex, which makes the scent profile easier to read.
In summary Deema sounds complete from start to finish — the first stage creates momentum, the central phase adds depth, and the base secures the trail. These are the fragrances best experienced through real development.
| Gender | Unisex |
| Brand | Alafasy |
| Segment | Premium perfumery |
| Country | Kuwait |
| Website | http://www.alafasyperfumes.com |
| Status | Produced |
| Concentration | Eau de parfum |
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