The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Echiquier Alain Daniel is positioned as a masculine fragrance, belonging to the spicy and fern families. The fragrance concentration is eau de toilette.
France is where this fragrance comes from — and it shows. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
One of those fragrances you never forget, even years later. The official website of Alain Daniel — http://www.womensecret.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Echiquier is built as an expressive line of development, where accents shift smoothly and sequentially. The signature of Alain Daniel is clear from the opening to the final trail. No excess details, only what works, and the composition keeps a clear direction. Eau de toilette emphasizes the right density and pace of development.
As soon as the fragrance opens you detect vibrant berry top notes: Apple, Bergamot and Pineapple. These 3 notes shape sweet sensation of summer nectar that is impossible to miss.
At the core of development you detect Basil, Cinnamon and Coriander keeping a spicy-aromatic direction.
The accord architecture is shaped by these accords: Aromatic, Citrus, Fruit and Wood without random overlap. Secondary accord layers such as Leather and Spicy add depth to the backdrop.
From the group perspective the composition is built around Fruit, Citrus, Aromatic and Spicy. The framework further includes Leather, Gourmet and Wood. From a family perspective the scent maps to Fern and Spicy.
Overall Echiquier reads as a cohesive composition — the first stage creates momentum, the middle layer carries the identity, and the base secures the trail. This is the type of composition best judged through real development.
| Gender | Male |
| Brand | Alain Daniel |
| Segment | Massmarket perfumery |
| Country | France |
| Website | http://www.parisbleu.com/en/ |
| Status | Discontinued |
| Concentration | Eau de toilette |
| License holder | SPPC Paris Bleu Company |
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