Shalimar: the history of the first amber fragrance
There are fragrances that smell like perfume. And then there are those that smell like a legend. Sha...
In 2022, Alfred Ritchy introduced Urban — a fragrance that's hard to forget. By character, a unisex fragrance drawing from the chypre and floral families. An eau de parfum — light-footed, but utterly unforgettable.
The birthplace of this fragrance — France, a place with a refined nose. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The note pyramid of Urban is built as a cohesive olfactory arc, where accents shift with precision and warmth. The creative approach of Alfred Ritchy is evident in details that define the fragrance identity. Nothing here feels random, and the fragrance holds its character from opening to trail. Eau de parfum supports a balanced rhythm of unfolding.
At the opening of the pyramid you catch invigorating sunny first notes: Bergamot, Pink pepper and Rose. These 3 notes build a sensation of cool purity that gives the fragrance a clear opening statement.
In the heart you notice Jasmine and Patchouli holding a silky white floral direction. In the final layer the composition is fixed through Ambergris, Oak moss and musk, extending a dense amber trail.
The gender direction is unisex, which sharpens how the fragrance is perceived.
At olfactory-group level the structure relies on Citrus, Spicy, Floral and Whiteflower. The framework further includes Wood, Ambery, Earthy / Mossy and Musk. At family level the composition sits in Chypre and Floral.
Taken together Urban sounds complete from start to finish — the start forms character, the heart develops the core line, and the base secures the trail. This is the type of composition best experienced on skin.
| Gender | Unisex |
| Brand | Alfred Ritchy |
| Segment | Niche perfumery |
| Country | France |
| Website | https://www.alfredritchy.com/ |
| Year of production | 2022 |
| Status | Produced |
| Concentration | Eau de parfum |
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