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The world first encountered Always by Alfred Sung in 2009. By character, a feminine fragrance drawing from the fruit and floral families. The talent of Clément Gavarry is written all over this bottle. Available as eau de parfum.
The sillage is moderate — present, but never overpowering. A subtle fragrance: the longevity is low, which suits its gentle character. The home of this fragrance is Canada. Always Alfred Sung — the choice of those who appreciate depth and character in every detail.
The fragrance has low persistence and lasts on the skin for about 2–3 hours, gradually fading and smoothly revealing its main notes
It can be felt in close proximity, but does not attract the attention of those around you
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of Always is shaped as a cohesive olfactory arc, where accents shift without rush and without gaps. The creative approach of Alfred Sung comes through in the pacing of the notes and the overall aesthetic. Every decision feels deliberate, and the composition keeps a clear direction. Eau de parfum sets the depth and body this composition needs.
The gender direction is feminine, which clarifies the composition character. In wear duration Low points to a sustained drydown presence. In trail behavior Middle defines the projection profile in space.
In the top tier you meet delicate floral opening notes: Kumquat, Neroli and Water Lily.
When the opening settles you sense Iris, Peony and honeysuckle carrying a harmonious floral direction. In the base the line is anchored through Ambrette, Patchouli and Sandalwood, shaping a deep woody trail.
At the note-group layer the profile is anchored in Citrus, Floral, Green and Wood. It also reaches into Whiteflower and Fruit. From a family perspective the composition sits in Floral and Fruit.
Taken together Always reads as a cohesive composition — the opening sets direction, the middle layer carries the identity, and the base secures the trail. This is the type of composition best judged in wear.
| Gender | Female |
| Brand | Alfred Sung |
| Segment | Massmarket perfumery |
| Country | Canada |
| Website | http://www.alfredsung.com |
| Year of production | 2009 |
| Status | Produced |
| Concentration | Eau de parfum |
| License holder | Revlon |
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