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Home Fragrances Alfred Sung Sha
Bottle photo Alfred Sung
Bottle photo Alfred Sung
Image Alfred Sung
Image Alfred Sung
Eau de toilette

Alfred Sung Sha

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

The world first encountered Sha by Alfred Sung in 2003. By character, a feminine fragrance drawing from the green and floral families. Released in eau de toilette.

The sillage is delicate — an intimate cloud that stays close to the skin. It's a light presence — longevity is low, perfect for those who love something airy. Made in Canada, backed by a long and proud tradition. Sha Alfred Sung unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.

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Key fragrance characteristics

Better suited for:
Girls and women
Low fragrance longevity

The fragrance has low persistence and lasts on the skin for about 2–3 hours, gradually fading and smoothly revealing its main notes

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Sillage
Weak

A subtle trail—just a hint of fragrance

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Style
Solemn

The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image

Solemn
Concentration
Eau de toilette

A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne

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Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Perfume information

Description of the composition

The composition of Sha is shaped as a cohesive olfactory arc, where layers reveal themselves smoothly and sequentially. The signature of Alfred Sung is clear in the way notes appear and fade. No excess details, only what works, and the structure feels complete all the way through. Eau de toilette supports the depth and body this composition needs.

In a unified mixed pyramid the opening appears as one connected movement with a voluminous floral mood: Cedar, Frangipani, Heliotrope, Hibiscus, Ivy, Jasmine and Lilac. Here 7 notes work as one voice, creating romantic softness that reads as cohesive from the start.

The deeper layers are perceived as a continuous motion from lift to depth, which keeps the fragrance coherent.

The gender direction is feminine, which clarifies the composition character. For persistence Low suggests confident staying power.

At the note-group layer the structure relies on Wood, Floral, Green and Whiteflower. It also reaches into Musk and Earthy / Mossy. Within olfactory families the fragrance belongs to Floral and Green.

Overall Sha holds a coherent structure — the opening sets direction, the heart develops the core line, while the drydown anchors the memory. These are the scent structures best experienced in wear.

Gender Female
Brand Alfred Sung
Segment Massmarket perfumery
Country Canada
Website http://www.alfredsung.com
Year of production 2003
Status Discontinued
Concentration Eau de toilette
License holder Revlon

Popular fragrances by the brand

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Alfred Sung Bai Alfred Sung Bai
0.0
Alfred Sung Shi Alfred Sung Shi
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Alfred Sung Sung Spa Alfred Sung Sung Spa
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Alfred Sung Mei Alfred Sung Mei
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Alfred Sung Always Alfred Sung Always
4.3

Composition pyramid

Note photo Cedar
Cedar
Note photo Frangipani
Frangipani
Note photo Heliotrope
Heliotrope

Mixed notes

Cedar Frangipani Heliotrope Hibiscus Ivy Jasmine Lilac Lily of the Valley Lotus musk ylang-ylang

Families

Family Floral Floral
Family Green Green

Fragrance characteristics

based on 2 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Low (1 to 2 hours)
2
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Imperceptible
2
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
0%
Female
100%
What kind of event
Date
0%
Wedding
0%
Sport
0%
Sleep
0%
For party
50%
For every day
0%
Sex
0%
For Holiday
0%
Theatre
0%
Office
50%
For what time of year / season
Winter
Winter
25%
Spring
Spring
25%
Summer
Summer
50%
Autumn
Autumn
0%
For what style / mood
Casual
0%
Gala
50%
Classic
0%
Avant-garde
0%
Romantic
50%
Sporty
0%
For what age
under 18
0%
18-25 years old
25%
26-35 years old
25%
36-45 years
25%
46+ years old
25%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
50%
On the knees
0%
On the back of the neck
0%
Behind the ears
50%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
0%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
50%
Euphoria
0%
Passion
0%
Joy
0%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Pleasant and unobtrusive
3
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Moderate
2
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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Reviews
Average rating
4.7
3 ratings
4 comments
5
67%
4
33%
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5/5
5
Simply stunning! This fragrance is a real find, it's like it transports you to a world of magical flowers. For me, it's associated with a night garden where flowers bloom under the moon. The sweet nuance given by the tiare flower, combined with jasmine, creates an incredible atmosphere. The initial notes of lilac and water lily sound so fresh and pleasant. The tenderness of this fragrance is simply captivating!
4/5
4
Lilac, yes, it's just stunning and very natural. When it blends with delicate floral notes, and cedar adds a certain sophistication, it creates a special atmosphere. The green accord only emphasizes how realistic this fragrance sounds. In the end, it's truly a wonderful and romantic scent that leaves a slight sadness for something past
5/5
5
How delightful it is to feel this fragrance! It reminds me of the freshness of lilac after rain, so vibrant and tender. Honestly, this is one of the best lilac scents I've ever encountered. Refined, romantic, and very feminine - simply a gem! A true ideal for those who appreciate beauty in simple things
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