Korean Perfumery: How K-Beauty Came to Fragrances
At first, the world fell in love with Korean creams and sheet masks. Then it was the turn of scent, ...
Hei Alfred Sung, created in 2002, is positioned as a masculine fragrance, falling within the wood and water families. Perfumer David Apel left a distinct mark on this composition. An eau de toilette — light-footed, but utterly unforgettable.
Country of origin — Canada. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The composition of Hei unfolds as a layered story, where accents shift with precision and warmth. The creative approach of Alfred Sung is clear in the way notes appear and fade. No excess details, only what works, and the composition keeps a clear direction. Eau de toilette keeps a balanced rhythm of unfolding.
At the note-group layer the profile is anchored in Mineral, Green, Citrus and Spicy. The framework further includes Aromatic, Whiteflower, Floral and Ambery. At family level the composition sits in Water and Wood.
From the first breath you meet mineral-fresh opening notes: Aquatic accord, Bamboo Leaf and Bergamot. These 3 notes set mineral transparency that anchors the first impression immediately.
When the opening settles you sense Cardamom, Fennel, Jasmine, Lavender and Neroli carrying a spicy-aromatic direction. In the base the line is anchored through Ambergris, Cedar, Mahogany, Tonka bean and musk, reinforcing a earthy woody-resinous trail.
The gender direction is masculine, which clarifies the composition character.
In summary Hei sounds complete from start to finish — the start forms character, the heart develops the core line, and the base secures the trail. This is the type of composition best understood through real development.
| Gender | Male |
| Brand | Alfred Sung |
| Segment | Massmarket perfumery |
| Country | Canada |
| Website | http://www.alfredsung.com |
| Year of production | 2002 |
| Status | Produced |
| Concentration | Eau de toilette |
| License holder | Revlon |
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