The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Midnight Rosa Arqus — a fragrance that speaks for itself. A feminine fragrance from the fruit and floral families. The fragrance concentration is eau de parfum.
Made in the United Arab Emirates, backed by a long and proud tradition. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
Some fragrances simply live on the skin — this one becomes part of it. The official website of Arqus — http://www.dua-fragrances.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The olfactory structure of Midnight Rosa is built as a continuous scent journey, where notes flow smoothly and sequentially. The creative approach of Arqus is evident from the opening to the final trail. No excess details, only what works, and the composition keeps a clear direction. Eau de parfum supports a balanced rhythm of unfolding.
At the note-group layer the composition is built around Fruit, Spicy, Whiteflower and Floral. The framework further includes Wood and Gourmet. Within olfactory families the scent maps to Floral and Fruit.
From the first breath you meet sweet-fresh fruity top notes: Blackcurrant, Pink pepper and Raspberry.
When the opening settles you notice Jasmine, Peony and Rose keeping a harmonious floral direction. In the final layer the composition is fixed through Cedar, Oud, Patchouli and Vanilla, extending a earthy woody-resinous trail.
The accord architecture is built around these accords: Floral, Fruit, Wood and Spicy without random overlap. The profile is feminine, which clarifies the composition character.
Overall Midnight Rosa reads as a cohesive composition — the opening sets direction, the heart develops the core line, and the base secures the trail. These are the fragrances best experienced in wear.
| Gender | Female |
| Brand | Arqus |
| Segment | Massmarket perfumery |
| Country | United Arab Emirates |
| Website | http://www.lattafa.com/ourproducts/arqus.html |
| Status | Produced |
| Concentration | Eau de parfum |
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