The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Blue Marlin Asama Perfumes, brought to life in 2016, is marketed as a masculine fragrance, rooted in the east and floral families. Behind this scent stand Ahmed Mohammed Al Refai and Abdulwahab Mohammed Al Refai. The fragrance is presented as eau de parfum.
Made in Kuwait, backed by a long and proud tradition. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of Blue Marlin is built as a cohesive olfactory arc, where layers reveal themselves smoothly and sequentially. The creative approach of Asama Perfumes comes through in details that define the fragrance identity. Every decision feels deliberate, and the structure feels complete all the way through. Eau de parfum supports the right density and pace of development.
In the top tier you meet invigorating sunny first notes: Bergamot, Geranium, Lemon and Mandarin.
At the core of development you meet Apple, Nagarmotha, Oud and Sandalwood carrying a structural woody direction. At the foundation the structure settles through Ambergris, Oud, White Cedar and musk, shaping a earthy woody-resinous trail.
The internal accord map rests on these accords: Citrus, Floral, Fruit and Musc forming a compact and readable structure. Secondary accord layers such as Wood and Amber add depth to the backdrop.
At olfactory-group level the composition is built around Citrus, Floral, Fruit and Wood. It also reaches into Ambery, Musk, Gourmet and Whiteflower.
Taken together Blue Marlin reads as a cohesive composition — the opening sets direction, the middle layer carries the identity, and the final phase leaves a stable imprint.
| Gender | Male |
| Brand | Asama Perfumes |
| Segment | Niche perfumery |
| Country | Kuwait |
| Website | http://www.asamaforever.com/ |
| Year of production | 2016 |
| Status | Produced |
| Concentration | Eau de parfum |
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