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Eau de parfum
Assaf Frankel Storm
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
Character and History
Assaf Frankel Storm is a unisex Eau de Parfum launched in 2025 as part of the Frankel collection.
This expressive fragrance sits at the crossroads of citrus, floral, and woody styles: its freshness is anything but carefree, quickly taking on a more composed, textured, and confident character.
The release naturally continues the aesthetic of Assaf, a young Saudi brand drawn to distinctive compositions and rich scents.
The name Storm captures its mood perfectly: this is not a sheer summer cologne, but a contrast of fresh light, earthy depth, and leather.
Development on the Skin
Frankel Storm Eau de Parfum opens with orange and bergamot.
The citrus accord sets an energetic, invigorating rhythm and makes a particularly vivid first impression, yet the composition does not linger in sparkling freshness alone.
Gradually, iris emerges at the heart, with its velvety, powdery, slightly cool nuance, while patchouli adds a dark, woody-earthy facet.
In the base, a leather accord and vetiver create a dry, refined, long-lasting finish; it is this that gives the fragrance its character and visual sense of composure.
Sillage and Occasions
Assaf Frankel Storm is said to have a very strong sillage, so it makes its presence clearly known and shines best when you want to project confidence.
It is well suited to evening plans, meetings, events, and cool weather, while on a warm day it calls for especially delicate application.
The brand does not provide specific recommendations on the number of sprays for skin and clothing.
It is sensible to begin with one spray on the skin and assess the intensity throughout the day; apply it to clothing with caution, testing the fabric first on an inconspicuous area.
Who Should Try It
This unisex fragrance will appeal to those seeking a contrast between citrusy clarity, iris softness, and a leather-vetiver base.
To further explore the classic style of fresh, confident fragrances, you can try Dior Eau Sauvage, although these compositions differ in character and structure.
Frankel Storm stands out through its balance of a radiant opening and a dense, somewhat dry trail.
It is a fragrance with a distinct mood, one that does not seek to fade into the background and can become an expressive accent in a personal perfume collection.
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