The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Eau de Cologne
Avon Friktion
Gender:
Male
Segment:
Lux perfumes
Fragrance information:
Friktion Avon, launched in 1999, is classified as a masculine fragrance, drawing from the floral and aromatic families. Released in eau de cologne.
Expect a moderate sillage — enough to be remembered, not enough to overwhelm. The longevity of this fragrance is moderate — exactly what most occasions call for. Brand country — the United States. Friktion Avon — the choice of those who appreciate depth and character in every detail.
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