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Home Fragrances Axe Axe Instinct
Bottle photo Axe
Bottle photo Axe
Bottle photo Axe
Bottle photo Axe
Image Axe
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Eau de toilette

Axe Axe Instinct

Gender image: Male
Gender:
Male
Segment image
Segment:
Lux perfumes
Fragrance information:

Axe Instinct — a 2008 fragrance that needs no introduction. By character, a masculine fragrance drawing from the leather family. Perfumer Ann Gottlieb left a distinct mark on this composition. Released in eau de toilette.

The sillage is moderate — present, but never overpowering. Every application feels like a little ritual — longevity is low. Behind this fragrance stands Denmark and its rich perfumery heritage. Axe Instinct — the choice of those who appreciate depth and character in every detail.

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Key fragrance characteristics

Better suited for:
Men and boys
Low fragrance longevity

The fragrance has low persistence and lasts on the skin for about 2–3 hours, gradually fading and smoothly revealing its main notes

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Sillage
Middle

It can be felt in close proximity, but does not attract the attention of those around you

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Style
Solemn

The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image

Solemn
Concentration
Eau de toilette

A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne

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Fragrance seasonality
Autumn - Winter

Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months

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Perfume information

Description of the composition

The composition of Axe Instinct is built as a living composition, where accents shift smoothly and sequentially. The creative approach of Axe comes through in the way notes appear and fade. Nothing here feels random, and the composition keeps a clear direction. Eau de toilette emphasizes the right density and pace of development.

The olfactory framework is built around these accords: Leather and Spicy without random overlap. The stylistic positioning is masculine, which makes the scent profile easier to read. For persistence Low indicates a stable lasting impression. In diffusion Middle shows the style of diffusion around the wearer.

When the structure is mixed the opening appears as one connected movement with a expressively spicy mood: Black Pepper, Leather accord and Pink pepper.

The deeper layers are read as a continuous motion from lift to depth, which preserves the scent identity through drydown.

At the note-group layer the profile is anchored in Spicy and Leather. From a family perspective the fragrance belongs to Leather.

Overall Axe Instinct holds a coherent structure — the start forms character, the heart develops the core line, and the final phase leaves a stable imprint. This is the type of composition best understood in wear.

Perfumers

Gender Male
Brand Axe
Segment Massmarket perfumery
Country Denmark
Website http://www.axe.com
Year of production 2008
Status Produced
Concentration Eau de toilette
License holder Unilever

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Composition pyramid

Note photo Black Pepper
Black Pepper
Note photo Leather accord
Leather accord
Note photo Pink pepper
Pink pepper

Mixed notes

Black Pepper Leather accord Pink pepper

Families

Family Leather Leather

Fragrance characteristics

based on 6 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Low (1 to 2 hours)
2
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Medium
3
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
67%
Unisex
17%
Female
17%
What kind of event
Date
17%
Wedding
17%
Sport
0%
Sleep
0%
For party
17%
For every day
17%
Sex
0%
For Holiday
0%
Theatre
17%
Office
17%
For what time of year / season
Winter
Winter
55%
Spring
Spring
27%
Summer
Summer
9%
Autumn
Autumn
9%
For what style / mood
Casual
33%
Gala
33%
Classic
33%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
62%
18-25 years old
23%
26-35 years old
8%
36-45 years
0%
46+ years old
0%
Any
8%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
33%
1-2 atomisations
33%
2-3 atomisations
33%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
20%
On the wrist
20%
On the knees
0%
On the back of the neck
20%
Behind the ears
20%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
20%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
33%
1-2 atomisations
33%
2-3 atomisations
33%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
25%
Exoticism
25%
Luxury
25%
Euphoria
0%
Passion
25%
Joy
0%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Moderate
2
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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Cuir de russie
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Similarity according to users
4%

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Reviews
Average rating
5.0
2 ratings
2 comments
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Collections Axe

Even more options from this brand
Adrenaline (2)
Anarchy (3)
Fine Fragrance Collection (8)
Proximity (3)
Signature (6)
Urban (2)
White Label (4)
Adrenaline Charge Up Protection Adrenaline Charge Up Protection
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Adrenaline Iced Musk & Ginger Adrenaline Iced Musk & Ginger
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Anarchy For Him Anarchy For Him
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Anarchy For Her Anarchy For Her
4.0
Anarchy II Anarchy II
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Black Vanilla Black Vanilla
0.0
Cherry Spritz Cherry Spritz
0.0
Copper Santal Copper Santal
0.0
Golden Mango Golden Mango
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Pure Coconut Pure Coconut
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Purple Patchouli Purple Patchouli
0.0
Royal Pineapple Royal Pineapple
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Watermelon Freeze Watermelon Freeze
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Bergamot Proximity Bergamot Proximity
5.0
Vetiver Proximity Vetiver Proximity
5.0
Amber Proximity Amber Proximity
5.0
Signature Oud Wood & Dark Vanilla Signature Oud Wood & Dark Vanilla
4.5
Signature Anti-Marks Protection Signature Anti-Marks Protection
4.0
Signature Mysterious Signature Mysterious
4.0
Signature Rogue Signature Rogue
5.0
Signature Intense Signature Intense
5.0
Signature Suave Signature Suave
5.0
Urban Clean Protection Urban Clean Protection
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Urban Cacao & Amber Urban Cacao & Amber
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Night Night
5.0
Island Island
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Forest Forest
4.0
Air Air
0.0

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