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Home Fragrances Axe Tsunami

Fragrant mist

Axe Tsunami

Gender:

Male

Segment:

Lux perfumes

Fragrance information:

In 2002, Axe introduced Tsunami — a fragrance that's hard to forget. By character, a masculine fragrance drawing from the fern family. This fragrance is the personal signature of perfumer Ann Gottlieb. The fragrance is presented as fragrant mist.

Expect a moderate sillage — enough to be remembered, not enough to overwhelm. Brand country — Denmark, with its deep-rooted relationship with the fragrance industry. Tsunami Axe unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.

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Key fragrance characteristics

Perfume information

The note pyramid of Tsunami unfolds as an expressive line of development, where layers reveal themselves with precision and warmth. The signature of Axe comes through in the way notes appear and fade. No excess details, only what works, and the structure feels complete all the way through. Fragrant mist supports a balanced rhythm of unfolding.

In the top tier you detect refreshing herbal top note: Basil. Exactly this 1 note sets olfactory composure that anchors the first impression immediately.

In the middle phase you notice Lavender carrying a aromatic green direction.

The internal accord map is shaped by these accords: Aromatic and Musc forming a compact and readable structure. The gender direction is masculine, which sharpens how the fragrance is perceived. In trail behavior Middle describes the way the scent radiates.

From the group perspective the profile is anchored in Aromatic, Green, Musk and Wood. At family level the composition sits in Fern.

Taken together Tsunami sounds complete from start to finish — the start forms character, the heart develops the core line, and the final phase leaves a stable imprint. These are the scent structures best judged through real development.

Ann Gottlieb
Creative Director

Gender	Male
Brand	Axe
Segment	Massmarket perfumery
Country	Denmark
Website	http://www.axe.com
Year of production	2002
Status	Produced
Concentration	Fragrant mist
License holder	Unilever

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Composition pyramid

Basil

Lavender

musk

Top notes

Basil

Heart notes

Lavender

Base notes

musk

Families

Fern

Persistence

The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.

Sillage

Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.

Complexity and depth

The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.

Gender

This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.

On the skin

The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.

Where is the best place to apply the fragrance?

The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.

On clothing

The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.

Associations

Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents

Effect

Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.

Intensity

The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.

Packaging quality

Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness

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Axe Tsunami

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Key fragrance characteristics

Perfume information

Description of the composition

Perfumers

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