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Home Fragrances Axe Excite
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Eau de toilette

Axe Excite

Gender image: Male
Gender:
Male
Segment image
Segment:
Lux perfumes
Fragrance information:

The house of Axe gifted the world with Excite in 2011. By character, a masculine fragrance drawing from the fern family. It was created by perfumer Ann Gottlieb. By character, it falls into the spicy, green, and sweet groups. The palette of this fragrance is exceptionally rich: traces of ambery, wood, musk, fruit, earthy / mossy, gourmet, citrus, and mineral can also be found — a rare combination that makes this perfume truly one of a kind. The fragrance concentration is eau de toilette.

Expect a delicate sillage: a quiet, intimate presence. The longevity of this fragrance is moderate — exactly what most occasions call for. Made in Denmark, backed by a long and proud tradition. Excite Axe — the choice of those who appreciate depth and character in every detail.

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Key fragrance characteristics

Better suited for:
Men and boys
Middle fragrance longevity

The fragrance has medium longevity and lasts on the skin for about 5-6 hours, gradually revealing its notes and leaving a pleasant impression

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Sillage
Weak

A subtle trail—just a hint of fragrance

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Style
Solemn

The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image

Solemn
Concentration
Eau de toilette

A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne

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Fragrance seasonality
Autumn - Winter

Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months

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Perfume information

Description of the composition

The scent of Excite evolves as an expressive line of development, where layers reveal themselves without rush and without gaps. The creative approach of Axe comes through in the way notes appear and fade. No excess details, only what works, and the fragrance holds its character from opening to trail.

At the note-group layer the composition is built around Ambery, Citrus, Earthy / Mossy and Fruit. The palette also extends to Gourmet, Green, Mineral and Musk.

From the first breath you detect ozonic cool first notes: Aquatic accord, Citrus accord, Green Chord and Metallic notes.

In the middle phase you detect Black Pepper, Caramel, Coconut, Ginger and Marshmallow carrying a warm-spicy direction.

The olfactory framework is built around these accords: Aquatic, Citrus, Gourmet and Fruit forming a compact and readable structure. Secondary accord layers such as Musc, Wood, Amber and Spicy enrich the profile without taking over. The gender direction is masculine, which sharpens how the fragrance is perceived. For persistence Middle points to a sustained drydown presence.

In summary Excite reads as a cohesive composition — the first stage creates momentum, the middle layer carries the identity, while the drydown anchors the memory.

Perfumers

Gender Male
Brand Axe
Segment Massmarket perfumery
Country Denmark
Website http://www.axe.com
Year of production 2011
Status Produced
Concentration Eau de toilette
License holder Unilever

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Composition pyramid

Note photo Aquatic accord
Aquatic accord
Note photo Citrus accord
Citrus accord
Note photo Green Chord
Green Chord
Note photo Black Pepper
Black Pepper
Note photo Caramel
Caramel
Note photo Coconut
Coconut
Note photo Ambergris
Ambergris
Note photo Cashmeran
Cashmeran
Note photo Cedar
Cedar

Top notes

Aquatic accord Citrus accord Green Chord Metallic notes Pear

Heart notes

Black Pepper Caramel Coconut Ginger Marshmallow

Base notes

Ambergris Cashmeran Cedar Crème Brûlée Hazelnut Moss Vanilla

Families

Family Fern Fern

Fragrance characteristics

based on 8 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Medium (2 to 5 hours)
3
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Imperceptible
2
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
80%
Unisex
20%
Female
0%
What kind of event
Date
0%
Wedding
0%
Sport
0%
Sleep
0%
For party
0%
For every day
100%
Sex
0%
For Holiday
0%
Theatre
0%
Office
0%
For what time of year / season
Winter
Winter
35%
Spring
Spring
18%
Summer
Summer
29%
Autumn
Autumn
18%
For what style / mood
Casual
50%
Gala
0%
Classic
50%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
36%
18-25 years old
29%
26-35 years old
14%
36-45 years
0%
46+ years old
0%
Any
21%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
67%
Enter the cloud
33%
1-2 atomisations
0%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
0%
On the knees
0%
On the back of the neck
0%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
0%
Не могу оценить
100%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
33%
1-2 atomisations
33%
2-3 atomisations
33%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
33%
Exoticism
0%
Luxury
33%
Euphoria
0%
Passion
33%
Joy
0%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Pleasant and unobtrusive
3
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Moderate
2
Bottle
Bottle
Excellent quality
5
Spray
Spray
Excellent quality
5
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
Excellent quality
5
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Reviews
Average rating
3.5
2 ratings
2 comments
5
50%
4
0%
3
0%
2
50%
1
0%
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Collections Axe

Even more options from this brand
Adrenaline (2)
Anarchy (3)
Fine Fragrance Collection (8)
Proximity (3)
Signature (6)
Urban (2)
White Label (4)
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Amber Proximity Amber Proximity
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