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Home Fragrances Axe Provoke
Bottle photo Axe
Image Axe
Fragrant mist

Axe Provoke

Gender image: Male
Gender:
Male
Segment image
Segment:
Lux perfumes
Fragrance information:

Axe and Provoke — a combination worth experiencing. A masculine fragrance rooted in the east and gourmet families. Perfumer Ann Gottlieb is the author behind this composition. A fragrant mist — light-footed, but utterly unforgettable.

It carries a noticeable sillage, leaving a trail that lingers pleasantly in the air. The longevity is high — this one will stay with you for the long haul. Behind this fragrance stands Denmark and its rich perfumery heritage. Provoke Axe unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.

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Key fragrance characteristics

Better suited for:
Men and boys
High fragrance longevity

The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day

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Sillage
Noticeable

The scent is clearly present near you, but it does not fill the entire space

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Style
Solemn

The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image

Solemn
Concentration
Fragrant mist

A weightless, fragrant veil with a light concentration delicately refreshes the skin and gives a feeling of cleanliness and comfort

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Image
Fragrance seasonality
Autumn - Winter

Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months

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Perfume information

Description of the composition

The olfactory structure of Provoke unfolds as a living composition, where layers reveal themselves with precision and warmth. The style of Axe is recognizable in the way notes appear and fade. Nothing here feels random, and the composition keeps a clear direction. Fragrant mist emphasizes the depth and body this composition needs.

At the note-group layer the profile is anchored in Fruit, Sweet, Ambery and Gourmet. The palette also extends to Wood, Drinks and Fairy. Within olfactory families the composition sits in East and Gourmet.

In the first seconds you catch juicy fruity top notes: Coconut and Marshmallow.

At the core of development you notice Caramel and Hazelnut keeping a praline-sweet direction.

The accord profile is built around these accords: Gourmet, Fruit, Wood and Amber forming a compact and readable structure. Secondary accord layers such as Spicy add depth to the backdrop. The gender direction is masculine, which sharpens how the fragrance is perceived. In wear duration High indicates a stable lasting impression.

Taken together Provoke sounds complete from start to finish — the first stage creates momentum, the middle layer carries the identity, while the drydown anchors the memory. These are the scent structures best experienced through real development.

Perfumers

Gender Male
Brand Axe
Segment Massmarket perfumery
Country Denmark
Website http://www.axe.com
Status Produced
Concentration Fragrant mist
License holder Unilever

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Composition pyramid

Note photo Coconut
Coconut
Note photo Marshmallow
Marshmallow
Note photo Caramel
Caramel
Note photo Hazelnut
Hazelnut
Note photo Ambergris
Ambergris
Note photo Vanilla
Vanilla
Note photo Woody Accord
Woody Accord

Top notes

Coconut Marshmallow

Heart notes

Caramel Hazelnut

Base notes

Ambergris Vanilla Woody Accord

Families

Family East East
Family Gourmet Gourmet

Fragrance characteristics

based on 2 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
High (5 to 12 hours)
4
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Noticeable
4
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
50%
Unisex
50%
Female
0%
What kind of event
Date
50%
Wedding
0%
Sport
0%
Sleep
0%
For party
50%
For every day
0%
Sex
0%
For Holiday
0%
Theatre
0%
Office
0%
For what time of year / season
Winter
Winter
100%
Spring
Spring
0%
Summer
Summer
0%
Autumn
Autumn
0%
For what style / mood
Casual
0%
Gala
100%
Classic
0%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
0%
18-25 years old
0%
26-35 years old
0%
36-45 years
0%
46+ years old
100%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
0%
On the knees
0%
On the back of the neck
50%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
50%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
0%
Exoticism
0%
Luxury
50%
Euphoria
0%
Passion
50%
Joy
0%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Gathers compliments
5
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Moderate
2
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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Average rating
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4 ratings
4 comments
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Collections Axe

Even more options from this brand
Adrenaline (2)
Anarchy (3)
Fine Fragrance Collection (8)
Proximity (3)
Signature (6)
Urban (2)
White Label (4)
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Vetiver Proximity Vetiver Proximity
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Amber Proximity Amber Proximity
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Signature Oud Wood & Dark Vanilla Signature Oud Wood & Dark Vanilla
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Signature Anti-Marks Protection Signature Anti-Marks Protection
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Signature Mysterious Signature Mysterious
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Signature Rogue Signature Rogue
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Signature Intense Signature Intense
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Signature Suave Signature Suave
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Urban Clean Protection Urban Clean Protection
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Urban Cacao & Amber Urban Cacao & Amber
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