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Home Fragrances Axe Googly

Fragrant mist

Axe Googly

Gender:

Male

Segment:

Lux perfumes

Fragrance information:

Googly Axe — one of those scents that needs no introduction. This is a masculine fragrance rooted in the fern family. Perfumer Ann Gottlieb is the author behind this composition. Available as fragrant mist.

Brand country — Denmark. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

One bottle, and you'll understand why this brand has such a devoted following. The official website of Axe — http://www.eminencefashion.com/.

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Key fragrance characteristics

Perfume information

The olfactory structure of Googly is built as a layered story, where layers reveal themselves smoothly and sequentially. The signature of Axe is evident in the way notes appear and fade. Nothing here feels random, and the structure feels complete all the way through. Fragrant mist keeps a balanced rhythm of unfolding.

The accord architecture is shaped by these accords: Floral and Wood forming a compact and readable structure. The gender direction is masculine, which sharpens how the fragrance is perceived.

When the structure is mixed the opening appears as one connected movement with a noble cedar mood: Patchouli and Violet. Here 2 notes sound as one integrated frame, creating a sense of noble depth that reads as cohesive from the start.

The heart and base are perceived as a continuous motion from lift to depth, which keeps the fragrance coherent.

From the group perspective the structure relies on Wood and Floral. Within olfactory families the scent maps to Fern.

Overall Googly sounds complete from start to finish — the first stage creates momentum, the central phase adds depth, and the final phase leaves a stable imprint. These are the scent structures best judged in wear.

Ann Gottlieb
Creative Director

Gender	Male
Brand	Axe
Segment	Massmarket perfumery
Country	Denmark
Website	http://www.axe.com
Status	Produced
Concentration	Fragrant mist
License holder	Unilever

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Composition pyramid

Patchouli

Violet

Mixed notes

Patchouli Violet

Families

Fern

Persistence

The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.

Sillage

Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.

Complexity and depth

The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.

Gender

This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.

On the skin

The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.

Where is the best place to apply the fragrance?

The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.

On clothing

The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.

Associations

Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents

Effect

Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.

Intensity

The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.

Packaging quality

Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness

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Night

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Air

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Axe Googly

Shop offers 3

Key fragrance characteristics

Perfume information

Description of the composition

Perfumers

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