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The year 2001 gave us Altruism Ayala Moriel. This is a feminine fragrance rooted in the fruit and floral families. The talent of Ayala Sender is written all over this bottle.
It's a light presence — longevity is low, perfect for those who love something airy. Produced in Canada, where perfumery has long been elevated to an art form. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance has low persistence and lasts on the skin for about 2–3 hours, gradually fading and smoothly revealing its main notes
A subtle trail—just a hint of fragrance
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Altruism evolves as a living composition, where layers reveal themselves with precision and warmth. The signature of Ayala Moriel is evident in details that define the fragrance identity. Nothing here feels random, and the fragrance holds its character from opening to trail.
The accord profile is driven by these accords: Balsamic, Aromatic, Citrus and Floral forming a compact and readable structure. The profile is feminine, which clarifies the composition character. In longevity terms Low points to a sustained drydown presence.
In the top tier you meet sparkling citrus opening notes: Grapefruit and Lavender.
In the heart you meet Chamomile and Marigold holding a harmonious floral direction. At drydown level the line is anchored through Frankincense, reinforcing a thick resinous trail.
At the note-group layer the composition is built around Citrus, Green, Floral and Balsamic. It also reaches into Whiteflower and Fruit. At family level the fragrance belongs to Floral and Fruit.
In summary Altruism sounds complete from start to finish — the opening sets direction, the heart develops the core line, and the base secures the trail. These are the scent structures best understood through real development.
| Gender | Female |
| Brand | Ayala Moriel |
| Segment | Artisanal perfumery |
| Country | Canada |
| Website | http://www.ayalamoriel.com |
| Year of production | 2001 |
| Status | Produced |
| Concentration | Eau de parfum |
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