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We are used to thinking of perfume as pure art: the perfumer's inspiration, a beautiful story, a bot...
Eau de parfum
Bella Freud 1970
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
Bella Freud 1970 is a fragrance that instantly transports you to an atmosphere of London chic and bohemian freedom.
Launched in 2014 under the Bella Freud brand, it became an olfactory embodiment of an era of bold experimentation and cultural upheaval.
The composition was created by perfumer Azzi Glasser, known for her ability to blend classic elements with a contemporary character.
The fragrance belongs to the Oriental and Woody families, immediately hinting at its deep and multifaceted nature.
Fragrance Pyramid and Development
The 1970 composition is built on contrasts: it is warm yet cool, sweet yet tart.
At its heart unfolds a rich bouquet of May rose, spicy saffron, and smoky resins—frankincense, myrrh, and benzoin.
The base features velvety sandalwood, earthy vetiver, white woods, delicate musk, and damp moss.
This intricate pyramid creates the impression of a layered story that unfolds on the skin over several hours.
Character and Wearability
Bella Freud 1970 is a unisex fragrance that performs with equal confidence on both women’s and men’s skin.
Thanks to its noticeable sillage and the lasting power of an eau de parfum, it is ideal for evenings out and special occasions.
The fragrance is compliment-worthy and distinctive: it attracts attention without being overpowering. For maximum effect, apply it to pulse points—the wrists, neck, and behind the ears.
Inspiration and Context
The name 1970 refers to a turning point in history and culture—a time when tradition met innovation.
Inspired by the spirit of that era, Bella Freud created a fragrance that feels both retro and contemporary. It is an olfactory portrait of independence, creativity, and refined taste.
If you like 1970, you may also be interested in similar compositions: Arte Profumi Samharam, 10 Corso Como 10 Corso Como, and Blackbird Zola Jesus Taiga.
More information about the brand and fragrance can be found on the official website.
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