ENCELADE by Marc Antoine Barrois: Interview and Fragrance Review
Marc-Antoine Barrois needs no long introduction for those following niche perfumery. B683 became ico...
Eau de parfum
Brandy Designs Haakim
Gender:
Male
Segment:
Lux perfumes
Fragrance information:
Haakim Brandy Designs, 2024
Haakim is a men's fragrance by Brandy Designs, released in 2024.
The brand originates from the UAE, so the composition reflects a modern Middle Eastern approach to perfumery: expressive character, noticeable longevity, and an emphasis on a rich amber-woody profile.
Haakim is an eau de parfum.
The fragrance belongs to the aromatic and woody families.
Its mood is built on the contrast between a fresh, energetic opening and a deep, warm base, giving the composition a confident, composed, and multifaceted character.
It is a fragrance for a man who appreciates clean green accents, dry woody nuances, and a modern amber trail.
Fragrance Character and Development
In the first few minutes, Haakim opens cool and dynamic: green apple, lemon, and mint create a feeling of freshness, gentle tartness, and invigorating movement.
The opening feels more nuanced than a simple citrus accord: the fruity-green facet adds juiciness, while the mint nuance makes the scent especially clean and refreshing.
As it develops, the composition becomes softer and more rounded.
Ambroxan forms a distinctive modern amber foundation, geranium adds a slightly dry floral elegance, and tonka bean contributes creamy sweetness and a warm spicy nuance.
Together, these notes maintain a balance between freshness and sensual depth.
The drydown develops in a rich woody-mossy direction.
Atlas and Virginia cedar create a dry, noble framework, vetiver adds earthy austerity, oakmoss brings depth, and Madagascar vanilla softens the base with delicate sweetness.
On the skin, Haakim gradually becomes warmer, denser, and calmer while retaining its characteristic fresh tone.
Longevity and Sillage
Haakim is described as having very strong sillage, so the fragrance makes its presence known and is well suited to those who value a pronounced perfume presence.
The eau de parfum is particularly impressive in cool weather, when the woody, amber, and vanilla nuances sound fuller.
For the office and enclosed spaces, it is best to start with a small number of sprays. For an evening out, a walk, or a special occasion, the intensity can be increased.
Exact recommendations for applying it to skin and clothing have not been provided for this release, so it is best to find the optimal amount gradually, taking the temperature, skin type, and personal sensitivity to intense fragrances into account.
The Perfumer and Brand Style
The composition was created by perfumer Sayed Kashif Ali.
In Haakim, his signature approach is expressed through a clear progression from fresh green notes to an amber-woody base: the fragrance does not remain a light aquatic backdrop, but gradually gains density, warmth, and confidence.
Haakim showcases the modern side of Brandy Designs: the classic masculine theme of cedar, vetiver, and moss is combined with contemporary ambroxan, cool mint, and juicy apple.
The result is a versatile yet distinctive fragrance with a noticeable character that can complement an everyday look and accentuate an evening style.
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