The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Eau de parfum
By Maya Karin Andika
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
By Maya Karin Andika — a woody-oriental character
By Maya Karin Andika is a 2023 unisex fragrance by By Maya Karin, a Malaysian brand that creates eau de parfum fragrances.
The composition explores the expressive side of oriental perfumery: balsamic, woody, ambery and leathery nuances come together in a rich and distinctive fragrance.
Andika is a good choice for those who appreciate deep compositions without a strict connection to a masculine or feminine wardrobe.
Its character is built on the contrast between a fresh, spicy-resinous opening, dry woods at the heart and a warm, enveloping base.
Thanks to its very strong sillage, the fragrance can emphasize your presence and leave a memorable impression.
How the composition unfolds
The top notes give Andika an energetic opening with nuances of elemi and juniper berries.
Then the scent becomes drier and more austere: cedar, incense and patchouli form a resinous-woody heart with a subtle smokiness.
In the base, amber, labdanum and a suede accord unfold, adding softness, warmth and expressive depth to the composition.
The fragrance evolves gradually, making it interesting to experience not only immediately after application but also several hours later.
Resinous and woody notes maintain the coherence of the scent, while the ambery-leathery base makes the finish denser and more sensual.
As a result, Andika comes across as a confident, composed and noticeable fragrance with an oriental mood.
Wearability and sillage
By Maya Karin Andika eau de parfum feels especially at home in cool weather, when its balsamic, woody and ambery accords unfold with greater volume.
The fragrance is suitable for evenings, special occasions or situations where you want to emphasize your individuality rather than blend into the background.
It may be too distinctive for an everyday office setting, so it is worth considering your surroundings and the format of the meeting.
Andika's sillage is described as very strong: the composition is noticeable in the air and retains its characteristic resinous-woody character for a long time.
No precise recommendations for the number of sprays on skin or clothing have been provided for this release, so it is best to adjust the dosage individually, taking into account the intensity of its development and your own perception.
The perfumer and the brand's style
The composition was created by Jordi Fernández, a perfumer who makes a rich combination of woody and balsamic materials the focus of Andika.
This approach supports By Maya Karin's image as a brand with a unisex profile and an interest in expressive oriental scents.
Andika stands out from lighter fragrances with its density, noticeable sillage and emphasis on a resinous-leathery base.
Fragrances to compare with Andika
For a direction to explore next, consider The Spirit of Dubai Baz, as well as The Spirit of Dubai Durra and Gisada Ambassador Intense.
These fragrances share an overall sense of richness and striking presence, while Andika maintains its own identity through its combination of incense, patchouli, labdanum and suede.
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