The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Fraise Furieuse joined the Ceres portfolio in 2017. A feminine fragrance rooted in the fruit family.
Behind this fragrance stands France and its rich perfumery heritage. Fraise Furieuse Ceres unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The perfect reason to explore the world of Ceres a little more closely — or add another favourite to your collection. The official website of Ceres — http://www.alles-schoene-dinge.de.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The note pyramid of Fraise Furieuse is built as a layered story, where accents shift smoothly and sequentially. The signature of Ceres is evident from the opening to the final trail. No excess details, only what works, and the structure feels complete all the way through.
When the structure is mixed the notes arrive together with a pulsating fruity mood: Strawberry. Here 1 note acts as one integrated frame, building sweet sensation of summer nectar that reads as cohesive from the start.
The deeper layers are read as a smooth transition from opening to trail, which preserves the scent identity through drydown.
The internal accord map is shaped by these accords: Fruit forming a compact and readable structure. The stylistic positioning is feminine, which makes the scent profile easier to read.
From the group perspective the composition is built around Fruit. Within olfactory families the fragrance belongs to Fruit.
Overall Fraise Furieuse sounds complete from start to finish — the first stage creates momentum, the middle layer carries the identity, and the base secures the trail. These are the scent structures best judged through real development.
| Gender | Female |
| Brand | Ceres |
| Segment | Premium perfumery |
| Country | France |
| Website | http://www.ceresparfums.fr/ |
| Year of production | 2017 |
| Status | Produced |
| Concentration | Eau de parfum |
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