Korean Perfumery: How K-Beauty Came to Fragrances
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Devil May Care Clash, launched in 2015, is classified as a feminine fragrance. This fragrance is the personal signature of perfumer Louise Turner.
Made in the United Kingdom. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
One bottle, and you'll understand why this brand has such a devoted following. The official website of Clash — https://www.photogenicsandco.com/.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Devil May Care is shaped as a layered story, where layers reveal themselves smoothly and sequentially. The style of Clash is recognizable in the way notes appear and fade. No excess details, only what works, and the structure feels complete all the way through.
In the top tier you meet sweet-fresh fruity first notes: Bergamot, Blackcurrant and Forest Berries. Exactly these 3 notes build playful berry energy that anchors the first impression immediately.
In the heart you sense Freesia, Lily of the Valley and Sweet Pea keeping a velvety rose-iris direction. At drydown level the structure settles through Sandalwood, White Cedar and musk, reinforcing a deep woody trail.
The accord profile is built around these accords: Citrus, Floral, Fruit and Musc with each one in a clear role. Additional accords such as Wood enrich the profile without taking over. The profile is feminine, which makes the scent profile easier to read.
At olfactory-group level the structure relies on Citrus, Fruit, Floral and Whiteflower. The framework further includes Wood and Musk.
Overall Devil May Care holds a coherent structure — the start forms character, the heart develops the core line, while the drydown anchors the memory. These are the scent structures best understood in wear.
| Gender | Female |
| Brand | Clash |
| Segment | Niche perfumery |
| Country | United Kingdom |
| Website | http://www.clashfragrances.com/ |
| Year of production | 2015 |
| Status | Produced |
| Concentration | Eau de parfum |
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