The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Florasense Jequiti, unveiled in 2012, sits firmly in the category of a feminine fragrance, falling within the wood and floral families.
Brand country — Brazil, with its deep-rooted relationship with the fragrance industry. Florasense Jequiti unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
Sometimes the best decision of the day is a press of the atomiser. The official website of Jequiti — https://pocketscents.co.uk.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The composition of Florasense unfolds as a continuous scent journey, where accents shift smoothly and sequentially. The creative approach of Jequiti is clear from the opening to the final trail. No excess details, only what works, and the structure feels complete all the way through.
At the note-group layer the structure relies on Citrus, Floral, Wood and Musk. The framework further includes Whiteflower. At family level the composition sits in Floral and Wood.
As soon as the fragrance opens you detect sparkling citrus first note: Bergamot. Exactly this 1 note shapes sunny vitality that is impossible to miss.
In the middle phase you meet Freesia keeping a opulent floral direction. At drydown level the composition is fixed through Sandalwood, White Cedar and musk, extending a deep woody trail.
The internal accord map rests on these accords: Citrus, Floral, Musc and Wood without random overlap. The stylistic positioning is feminine, which clarifies the composition character.
In summary Florasense holds a coherent structure — the opening sets direction, the central phase adds depth, while the drydown anchors the memory. These are the scent structures best judged through real development.
| Gender | Female |
| Brand | Jequiti |
| Segment | Massmarket perfumery |
| Country | Brazil |
| Website | http://www.jequiti.com.br/ |
| Year of production | 2012 |
| Status | Produced |
| Concentration | Eau de parfum |
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