The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Posture Creation Lamis, created in 2010, is positioned as a feminine fragrance, falling within the spicy and floral families. Released in eau de parfum.
It carries a moderate sillage, leaving a trail that lingers pleasantly in the air. A single bottle goes a long way: longevity is very high. Made in Belgium. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
It can be felt in close proximity, but does not attract the attention of those around you
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The scent of Posture unfolds as a living composition, where notes flow without rush and without gaps. The style of Creation Lamis is clear in details that define the fragrance identity. No excess details, only what works, and the structure feels complete all the way through. Eau de parfum keeps a balanced rhythm of unfolding.
The accord profile is shaped by these accords: Floral, Wood and Spicy with each one in a clear role. The gender direction is feminine, which makes the scent profile easier to read. For persistence Very high suggests confident staying power. In diffusion Middle shows the style of diffusion around the wearer.
Without strict stage separation the notes arrive together with a noble cedar mood: Floral Notes, Patchouli, Sandalwood and Spices.
The inner phases are read as a gradual shift without abrupt breaks, which preserves the scent identity through drydown.
At olfactory-group level the profile is anchored in Floral, Wood, Spicy and Whiteflower. From a family perspective the fragrance belongs to Floral and Spicy.
Taken together Posture sounds complete from start to finish — the first stage creates momentum, the central phase adds depth, and the final phase leaves a stable imprint. This is the type of composition best judged through real development.
| Gender | Female |
| Brand | Creation Lamis |
| Segment | Massmarket perfumery |
| Country | Belgium |
| Website | http://www.lamisparfums.be |
| Year of production | 2010 |
| Status | Produced |
| Concentration | Eau de parfum |
| License holder | BENELUX |
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