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Matcha Soft Serve is a unisex fragrance by d'Annam, released in 2024.
It is an eau de parfum with an oriental gourmand character, created for those who love unusual edible compositions and seek not strict classicism in perfumery, but mood, imagery and pleasure.
The name Matcha Soft Serve refers to delicate soft-serve ice cream with green matcha tea.
The impression is indeed built on contrast: a refreshing tea nuance meets milky softness, vanilla sweetness and an appetizing waffle accord.
As a result, the fragrance smells fresh, creamy and comforting at the same time, while preserving its distinctive gastronomic theme.
The fragrance belongs to the Chapter 2 - Memories of Japan collection, dedicated to impressions of Japanese culture and everyday rituals.
Matcha Soft Serve conveys this theme through a modern, light and deeply personal image: rather than literal traditionalism, it presents matcha as a beloved flavor, drink and small pleasure.
For d'Annam, whose palette includes men's, women's and unisex fragrances, this release feels especially playful.
It shows how the brand works with Asian cultural associations through a language accessible to an international audience: the scent of a creamy dessert that makes you want to taste it and watch how it develops on the skin.
Matcha Soft Serve was created by perfumer Anh Ngo. There are no sharply separated top, middle and base notes in the composition; the listed ingredients are perceived as a single creamy accord.
Matcha tea adds green astringency and helps the vanilla, milk and waffle notes sound less straightforward.
On the skin, the fragrance unfolds with a soft milky texture, gradually developing vanilla sweetness and a warm waffle nuance.
Matcha supports the composition with freshness and a touch of bitterness, so the scent does not come across as a simple dessert aroma.
The result is a cozy, noticeable and memorable gourmand perfume with an unusual tea accent.
Matcha Soft Serve is presented as a unisex fragrance, and its versatility comes from the balance between sweetness and green tea notes.
It will appeal to those who enjoy vanilla, milky and dessert-like compositions but want to give them a fresher, more modern twist.
The fragrance may sound especially beautiful in cool weather, when its creamy and waffle nuances become more pronounced.
Matcha Soft Serve is noted for having a very strong sillage, so it should be treated as a noticeable accent rather than an almost invisible perfume background.
No precise recommendations for the number of sprays on skin and clothing have been provided for this release, so it is best to adjust the intensity gradually, starting with a small amount and assessing its development after a few minutes.
This release is worth trying for fans of creamy gourmand fragrances, unusual tea accords and perfumes that create a “delicious” cloud around the wearer.
It can attract attention not through obvious fruity sweetness, but through the combination of matcha, milk, vanilla and waffles.
To explore a direction with a similar dessert-like mood, you can compare it with Demeter Vanilla Ice Cream, although Matcha Soft Serve offers a more pronounced tea dimension.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The Matcha Soft Serve pyramid features matcha tea, milk, vanilla and waffle notes. Matcha tea creates a green, slightly astringent accent that makes the composition fresher and more intriguing.
Milk lends the fragrance a soft, creamy roundness. Vanilla enhances the warm sweetness, while waffle adds an appetizing, golden dessert-like nuance.
Together, these notes create a cohesive gourmand accord, contrasting the freshness of tea with creamy tenderness.
| Gender | Unisex |
| Brand | d'Annam |
| Segment | Niche perfumery |
| Country | Vietnam |
| Website | https://dannam.co |
| Year of production | 2024 |
| Status | Produced |
| Concentration | Eau de parfum |
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