The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
1946: the world took its first breath of Symbole Dana. By character, a feminine fragrance drawing from the spicy and green families. Concentration — perfume extract: exactly what it needs to be.
The home of this fragrance is the United States. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
The most concentrated form of perfume with a deep, multifaceted composition, exceptional durability, and an expressive trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The composition of Symbole is shaped as a living composition, where layers reveal themselves without rush and without gaps. The creative approach of Dana is recognizable in the pacing of the notes and the overall aesthetic. Nothing here feels random, and the fragrance holds its character from opening to trail. Perfume extract sets the depth and body this composition needs.
When the structure is mixed the fragrance opens as a single chord with a refreshing grassy mood: Green Chord and Spices. In this case 2 notes work as one coherent layer, creating morning coolness sensation that feels seamless.
The heart and base are perceived as a smooth transition from opening to trail, which preserves the scent identity through drydown.
The profile is feminine, which clarifies the composition character.
From the group perspective the composition is built around Green, Spicy and Earthy / Mossy. From a family perspective the composition sits in Green and Spicy.
Taken together Symbole sounds complete from start to finish — the first stage creates momentum, the middle layer carries the identity, while the drydown anchors the memory. This is the type of composition best understood in wear.
| Gender | Female |
| Brand | Dana |
| Segment | Luxury perfumery |
| Country | United States |
| Website | http://www.danaclassics.com |
| Year of production | 1946 |
| Status | Produced |
| Concentration | Perfume extract |
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